New division is focused on gathering data from retail environments through the use of a variety of technological and digital analytical tools. […]
The Navori QL digital signage engine is delivering native video, graphics and data to screens in high-traffic areas throughout the department's headquarters. […]
Repurposing static or video content for digital signage needs to be approached with an understanding of the unique challenges of the different assets. […]
Global Crossroads is a dynamic, large-scale environmental installation driven by web technologies and content created within an accompanying web app. […]
The Minneapolis Convention Center now markets to visitors using a pair of massive 5mm pixel pitch LED NanoLumens that curve around bulkheads at the facility. Installed late last fall, the NanoCurve displays cover an area 5 feet high by 90 feet wide. They were put in by Minneapolis-based Tierney Brothers Integration. […]
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Partnership enables real-time response, micro-positioning and social profiling for connectivity to the customer's smartphone and the display. […]
Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad strategy to promote the Audi A7 Sportback h-tron car.Audi used water vapour and projectors to creative a memorable OOH advertThe eco-friendly car is famous for producing nothing but water vapour from its exhaust - it runs on a fuel cell coupled with a hybrid battery and additional electric motor - and this 'disappearing billboard' campaign similarly leaves nothing else behind. By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at nighttime to create a truly memorable advertisement.It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. […]
By inviting dozens of GCSE students to our Discover Media event at Advertising Week Europe last week we were not only trying to spread the word about fixing the skills gap, but offer something new and refreshing to the talk/panel/seminar format. Something Marketing Magazine’s Nicola Kemp believes we managed with aplomb. “Amid the inevitable industry naval gazing that accompanies an event like AdWeek Europe Carat's Discover Media event was a breath of fresh air. […]
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. UK set to be the biggest spender in Digital Media The latest forecast from eMarketer shows that this year the UK will ‘become the first country in the world where half of all advertising spend goes on digital media’. The report says: "Just over £16.2bn will be spent on all forms of advertising in the UK this year" across all media channels, however digital advertising is set to increase spend by ‘12% to £8.1bn, making the UK the first country in which £1 in every £2 will be spent on digital media’. […]
GoSaariselkä saw a need to display information relating to its tourist services and activities. Located in northern Lapland, Saariselkä in Finland is a popular tourist destination, providing activities such as skiing, hiking and spa.Why digital signageGoSaariselkä wanted a display solution capable of operating in very challenging conditions where artic temperatures may drop as low as -40 degrees Celsius. […]
Manulife approached Convergent with a challenge to create a unique message that builds excitement around the introduction of a new corporate brand. […]
Guest Post: Chris Wiegand, Jibestream The ‘Internet of Things’ is a popular term bouncing around the technology sector at the moment. In fact this section of the market is earmarked for extraordinary growth; predictions are putting it at the largest device market in the world by 2019. […]
This seminar uncovers and expounds upon the tough questions you need to be asking yourself and others in both the planning and execution stages. […]
The platform’s universal access and security enhances guest experiences and delivers profits for current owner-operators. […]
