Beyond Fragmentation: The Case for Unified Video Advertising
Beyond Fragmentation: The Case for Unified Video Advertising Published: January 2, 2025 In today's media landscape, the challenge isn't just reaching audiences—it's reaching them efficiently across an increasingly fragmented video ecosystem. While video consumption continues to grow, it's spread across multiple channels: CTV, YouTube, digital out-of-home, and traditional online video platforms. […]
Thu, Jan 2 at 9:57 AM