The national out-of-home advertiser enhances its digital product portfolio with a new installation at the border between Canada and the U.S. […]
A start-up called AudioStreamTV is taking another crack at getting the sound turned up at countless sports bars and hotel and airport lounges by using speakers and ear buds of smartphones. The company has developed an app called Tunity which grabs network audio feeds and makes them available through the cloud – so users can zero in on that feed and hear what broadcasters are saying. […]
I sometimes wonder about the long-term prospects for companies that do touchscreen wayfinding directories but limit the solution to those big screens. To me, and probably an awful lot of people, the real wayfinding tool is in the consumer’s hand – their smartphone. […]
As of March 2015, 600 screens in the Netherlands and United Kingdom were operational. […]
Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign‘s ad-centric play-out and media targeting platform. […]
The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]
How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, today was awarded the top marketing award from the out of home (OOH) advertising industry today. […]
The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]
The in-store digital merchandising provider received top recognition during the 2015 International Digital Signage Awards. […]
The 39-foot display is being utilized to provide advertising space to marketers along with flight information and airport updates. […]
Using the interactive video walls at Boston Logan International Airport, passengers scan their boarding passes to view personalized gate information, flight status, destination weather and nearby concessions. […]
An Oakland, California start-up called Next Thing is touting a new single board computer that makes the $35 Raspberry Pi seem expensive. The Chip will, by comparison, cost $9. Yup. […]
