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How to choose the right digital signage software for your network (dsconnection)

I have heard estimates of the number of digital signage content management software providers ranging from 250 to 600. Even the lower estimate presents a staggering number of choices for end users trying to decide which CMS is right for their networks. Too bad there isn’t a digital signage equivalent of Match.com to make it easy to find the perfect solution. […]

digitalsignageconnection.com
Wed, Apr 29, 2015 at 3:50 PM

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Big Data Improves Digital Signage Message Relevancy

Leveraging the insights produced will result in superior message relevancy, which will have a measurable impact on consumer behavior. […]

digitalsignageconnection.com
Wed, Apr 29, 2015 at 3:36 PM

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Bespoke Billboard Lands at Heathrow to Promote Emirates

The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. […]

feedproxy.google.com
Wed, Apr 29, 2015 at 11:53 AM

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JCDecaux wins exclusive advertising concession for Guangzhou Metro until the end of 2015

Paris, 29 April 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its wholly-owned subsidiary, JCDecaux Advertising (Shanghai) Co. Ltd, has won the exclusive operation rights for the traditional media resources in Guangzhou Metro from 1 April until the end of 2015. […]

Wed, Apr 29, 2015 at 11:42 AM

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Crickets In The Holoroom

I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 11:19 AM

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Toronto’s BIG Digital Goes After High Demand-Low Supply Short Term Business

If you have sold digital signage solutions at all, you have undoubtedly come across clients – particularly brands, their field marketing agencies, and events companies – who didn’t want to buy your stuff. They wanted to rent it. Because they didn’t need it for long. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 11:06 AM

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16:9: Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See

Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 9:35 AM

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16:9: New DOOHgood Video For Nepal

Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network. […]

sixteen-nine.net
Tue, Apr 28, 2015 at 4:46 PM

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NanoLumens Introduces NanoClear Transparent Visualization Solution

The new state-of-the-art display is energy-efficient and features seamless, high-resolution picture quality. […]

digitalsignageconnection.com
Tue, Apr 28, 2015 at 3:59 PM

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Digital Signage: The Future Takes Over The Present

Technology, it’s always changing and always being taken to the next level. As technology furthers itself the need grows more. Currently, everything is turning digital. […]

connectedsign.com
Tue, Apr 28, 2015 at 2:41 PM

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The TV Sign Introduces Drag-and-Drop Digital Signage

Signage Editor can be used to create, schedule and update signage content to multiple signage displays at multiple locations. […]

digitalsignageconnection.com
Tue, Apr 28, 2015 at 11:58 AM

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Dynamic Outdoor Joins COMB

The large-format digital billboard company that operates in Toronto, Montreal and Vancouver has a total of 24 digital billboards. […]

digitalsignageconnection.com
Tue, Apr 28, 2015 at 11:38 AM

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The TV Sign Joins The Android Digital Signage CMS Crowd

The entry-level software options keep coming for digital signage – even though it is very easily argued supply vs demand thing went way off kilter years ago. The latest entrant in this crowded field is The TV Sign, a new Android-driven, browser-based CMS out of Erie, PA, just west of Buffalo, NY. […]

sixteen-nine.net
Mon, Apr 27, 2015 at 10:46 PM

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Neuroscience Proves DOOH’s Digital Influence

Do you believe digital-out-of-home exerts a clear impact on the wider digital universe but don't know how to prove it? A new study leverages neuroscience and proves for the first time how digital out of home positively influences consumer responses to other media.The pioneering research, conducted by Neuro-Insight, used brain imaging to explore the neurological impact of digital out of home on other screen and mobile devices.The results of the Beyond Out Of Home study were released at a BAFTA meeting in London before an invited audience of 100 advertising executives, media buyers and industry specialists."A previous study had demonstrated that premium outdoor sites positively primed responses to standard outdoor sites," says Heather Andrew, CEO of Neuro-Insight (U.K.), which conducted the study. […]

feedproxy.google.com
Mon, Apr 27, 2015 at 7:00 PM

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Popular Thai Bamboo Restaurant Chooses Videotel

The Spokane-area restaurant is using the media player in four locations. […]

digitalsignageconnection.com
Mon, Apr 27, 2015 at 5:57 PM

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