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Zoom Active Lifestyle Marketing Honored with Ad Council’s Crystal Bell Award

Zoom Active Lifestyle Marketing was recognized with the Ad Council’s Crystal Bell award at today’s OAAATAB National Convention + Expo, the out of home (OOH) advertising industry’s premier annual gathering, in San Diego. Each year, this award is presented to one OOH advertising company for its extraordinary contributions to Ad Council’s public service campaigns. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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38 OBIE Awards Presented for Exceptional Out of Home Advertising

The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAATAB National Convention + Expo in San Diego, CA. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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New Mobile App Supports OOH Sales Teams on the Go

A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase

A new study released yesterday by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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16:9: Digital Billboard In London Falls, Crushes Passerby

Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]

sixteen-nine.net
Tue, May 12, 2015 at 2:57 PM

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Connexient MediNav to Be Deployed at National Institutes of Health

The new digital wayfinding and patient experience solution will offer indoor maps and physician lookups. […]

digitalsignageconnection.com
Tue, May 12, 2015 at 2:47 PM

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PATTISON Outdoor Unveils Digital Spectacular at Windsor-Detroit Tunnel (DSConnection)

The national out-of-home advertiser enhances its digital product portfolio with a new installation at the border between Canada and the U.S. […]

digitalsignageconnection.com
Tue, May 12, 2015 at 2:22 PM

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New App Gives Sound To Silent Screens

A start-up called AudioStreamTV is taking another crack at getting the sound turned up at countless sports bars and hotel and airport lounges by using speakers and ear buds of smartphones. The company has developed an app called Tunity which grabs network audio feeds and makes them available through the cloud – so users can zero in on that feed and hear what broadcasters are saying. […]

sixteen-nine.net
Tue, May 12, 2015 at 12:43 PM

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Wayfinding: Big Directory Or Little Screen?

I sometimes wonder about the long-term prospects for companies that do touchscreen wayfinding directories but limit the solution to those big screens. To me, and probably an awful lot of people, the real wayfinding tool is in the consumer’s hand – their smartphone. […]

sixteen-nine.net
Tue, May 12, 2015 at 11:06 AM

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Shell Deploys Digital Signage Network Using BroadSign Software

As of March 2015, 600 screens in the Netherlands and United Kingdom were operational. […]

digitalsignageconnection.com
Tue, May 12, 2015 at 9:34 AM

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Projects: Shell Does Own Gas Pump Network

Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign‘s ad-centric play-out and media targeting platform. […]

sixteen-nine.net
Tue, May 12, 2015 at 8:47 AM

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16:9: A Video Also Worth A Thousand Words: Research

The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]

sixteen-nine.net
Tue, May 12, 2015 at 8:32 AM

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16:9: Why Use A Touchscreen When A Banana Will Do?

How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]

sixteen-nine.net
Tue, May 12, 2015 at 7:57 AM

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Shell Deploys Digital Signage Network Using BroadSign International, LLC’s Software

600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]

Tue, May 12, 2015 at 5:00 AM

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Shell Deploys Digital Signage Network Using Broadsign International, LLC’s Software

600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]

broadsign.com
Tue, May 12, 2015 at 4:00 AM

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