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How Dynamic is Your Digital Signage?

One of the great values of digital signage is that it is dynamic and easily updated. […]

digitalsignageconnection.com
Mon, May 18, 2015 at 4:40 PM

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Investec Banks on ONELAN Digital Signage

The international financial specialist is now showcasing live market data and promotional HD-videos in its reception area. […]

digitalsignageconnection.com
Mon, May 18, 2015 at 4:38 PM

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Ask the Board: Is Digital Signage Viable Addition to Marketing Strategy? (DSConnection)

How should a brand determine if digital signage would be a viable component to its marketing strategy? Members of the DSE Advisory Board answer this week's question: With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]

digitalsignageconnection.com
Mon, May 18, 2015 at 3:37 PM

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ONELAN is sound investment for specialist bank

W […]

avinteractive.com
Mon, May 18, 2015 at 11:46 AM

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Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads

  A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]

sixteen-nine.net
Mon, May 18, 2015 at 10:00 AM

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Coca-Cola custom vending machines win JCDecaux Campaign of the Month

Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. […]

jcdecaux-oneworld.com
Mon, May 18, 2015 at 8:00 AM

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SO MOnday

Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week.    Microsoft releases the Attention Span Study and Test   How often are you multi-tasking? […]

carat.co.uk
Mon, May 18, 2015 at 6:28 AM

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Take those selfies!

Elle invited 600 magazine fans to the shoot, each receiving a full make over. An Instagram image of each styled reader, through our moderation system, became part of the Ad campaign. ‘HERO’ then automatically took a picture of the screen and posted it back to Instagram. […]

Mon, May 18, 2015 at 5:26 AM

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Projects: Swedish Subway Ad Trick Finds Its Way To New York

You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. […]

sixteen-nine.net
Fri, May 15, 2015 at 5:15 PM

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16:9: Philly Office Towers Add Live Transport Data Screens

I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. […]

sixteen-nine.net
Fri, May 15, 2015 at 1:24 PM

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16:9: Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question

When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]

sixteen-nine.net
Fri, May 15, 2015 at 11:40 AM

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Panasonic Puts HTML5-Driven Firefox On New Panel Lineup

Now you can buy a flat panel display that runs the open source Firefox browser. The first Panasonic VIERA Smart TVs powered by the Firefox OS are now available in Europe, and will be available worldwide in the coming months. Granted, the panels are Smart TVs and not commercial displays, but we all know many, many small business signage installs with TVs. […]

sixteen-nine.net
Fri, May 15, 2015 at 8:37 AM

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How can brands plug into the connected generation and ramp up their social currency?

Social currency is the Holy Grail for brands as they attempt to tap into an evolving, increasingly fragmented consumer journey.  Finn Roantree, Communications Planning Executive at Carat, looks at how brands can capture this elusive element of success. […]

carat.co.uk
Fri, May 15, 2015 at 4:00 AM

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How to Engage Consumers in Retail Using Location Based Marketing (DSConnection)

Location-based marketing allows a greater level of consumer engagement by delivering messages and promotions to consumers at the right place and the right time. […]

digitalsignageconnection.com
Fri, May 15, 2015 at 12:27 AM

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Lenovo Latest PC Maker To Join Chromebox Party

Lenovo is the latest mainstream PC maker to crank out a Chromebox – something called a ThinkCentre Chromebox Tiny. […]

sixteen-nine.net
Thu, May 14, 2015 at 11:55 PM

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