I’m starting a series of pre-InfoComm posts about exhibitors and attendees to give readers a sense of what sends people to a steam bath or blast furnace every June. The details are here … Just to illustrate how this works, here’s my profile: 1 – How many years have you been going to InfoComm? […]
I had maybe 20 or so companies take up my offer for free blog love and promotion ahead of DSE in March, the companies answering a set of questions about what attendees should expect to see at their booth. […]
What change in consumers’ behaviors is having the biggest effect on the digital signage industry? […]
Here’s the new world HQ for Real Digital Media in Sarasota, Florida. Ken Goldberg sent along pix of the building part of the company moved into this week. The company also has developers in nearby St. Petersburg and more technical people over towards Orlando. […]
The global association of outdoor advertising companies announced it is joining with several industry leaders to develop the first standardized approach to measurement. […]
A new installation is underway at San Diego International as well as upgrades at two Texas airports. […]
Photo: Jake Dobkin, Gothamist The 102nd floor deck on top of the new World Trade Center building in lower Manhattan – the building that went up next to the footprint of the two towers brought down on 9-11, opens as an observatory next week. It’s a $32 elevator ride to go up and have a look around, but there’s a lot more going on that just a view. […]
This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform a smartphone app. […]
Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big firm. […]
If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]
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Liv Woudstra, Senior Sales Planner and Strategy AssociateFrom “Empire” to “How To Get Away With Murder,” it’s been an intense year for TV. But nothing beats the drama of the upfronts! As major TV Networks were presenting their new programming to advertisers last week, this time of year also marks cancellation season. […]
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]
Telefonica’s two main objectives with this project were to increase sales of Movistar roaming packages to people before traveling and to distinguish the brand from its competitors. […]
In an attempt to reach more women, Astra used gender- and age-recognition software to provide messages specifically for women of drinking age. […]
