MIA International travelers party with Absolut Blue in the airport’s North Terminal!
Experiential marketing is all about maximizing levels of engagement with the consumer; brands are moving away from standard purchase incentives and fully immersing passengers in their identities. In Miami, Absolut Blue’s exhibit provided passengers an opportunity to taste signature cocktails, print a customized luggage tag and snap a picture in their Absolut-branded photo booth. […]
Mon, Jul 13, 2015 at 2:59 PM