Digital billboards represent a growing advertising opportunity for marketers to reach an audience of consumers who think the medium is “cool” and who exhibit a heavy recall of the messages they see. […]
The solution includes a wide variety of interactive, touchscreen kiosks with built-in, Windows-based media players and integrated Wi-Fi and/or 4G LTE technologies. […]
At the end of the day, I prefer a cloud-based system that allows anyone on my team or resort to update the content as needed. […]
The Campaigns feature is designed to help organizations deliver seasonal campaigns at the touch of a button. […]
Each year, the Manhattan Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. […]
The VP71 industrial digital signage media players showcase student video work at the campus’ Hand Art Center. […]
innovate Moved by the reality of automobile fatalities in Uruguay (the country saw 500 deaths due to car accidents in 2014), Hyundai resolved to increase awareness of the danger of texting while driving. The car manufacturer designed special builds in ten locations across the capital city, Montevideo, to look like car rooftops made from cracked cellphone screens. […]
Moved by the reality of automobile fatalities in Uruguay (the country saw 500 deaths due to car accidents in 2014), Hyundai resolved to increase awareness of the danger of texting while driving. The car manufacturer designed special builds in ten locations across the capital city, Montevideo, to look like car rooftops made from cracked cellphone screens. […]
PEI’s ScreenScape Networks Inc. has worked a content deal with another Canadian company that specializes in packaging up sports highlights as YouTube-style videos. Victoria, BC’s SendtoNews is making digital content available to ScreenScape’s CMS platform customers through its own SportStation platform, on a pay-per-use basis. […]
Anybody who has sold digital signage product and had conversations with brand marketers has probably had rent-versus-buy questions thrown at them from people who like what they saw, but only needed it for a few weeks, not a few years. That’s stopped many projects and ideas in their tracks, because the options to rent a solution have been very, very limited. […]
How do advertisers justify buying media space from digital signage networks that do not have audience measurement? […]
Chevrolet has launched a new ad campaign that encourages urban explorers to share their city’s up-and-coming and out-of-the-way hot spots. […]
Billboards and bus stop ads featuring a dead cat are popping up across the St. Louis area. […]
The global digital signage market is projected to reach $23.76 Billion by 2020, growing at a compound annual growth rate (CAGR) of 8.18% between 2015 and 2020.This is from the latest report by MarketsandMarkets, a global market research and consulting company. The same report says the European Digital Signage Market is expected to reach $7.03 Billion by 2020 at a compound annual growth rate (CAGR) of 8.84%. In Europe, the retail and hospitality sectors are expected to be the major applications boosting the growth of this market. According to the report authors, the demand for distribution and scheduling software has increased considerably over the past few years, mainly due to its ability to support activities such as creation, distribution, and scheduling, and displaying content for the LCD, LED, and OLED displays installed across the commercial, infrastructure, institutional, and industrial applications. […]
Installation of the displays will take place this summer at Sports Arena in Atlanta, Georgia. […]
