Integrating Digital Signage
Any brand can implement digital signage as part of its marketing strategy. […]
digitalsignageconnection.com
Wed, Aug 19, 2015 at 8:29 AM
Wed, Aug 19, 2015 at 8:29 AM
Raw Feed & Search
Wednesday, August 19, 2015 Wed, Aug 19, 2015
OAAA Says OOH Ad Spend Up In Q2: Research
The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media to see significant growth, notes the OAAA. […]
sixteen-nine.net
Wed, Aug 19, 2015 at 7:56 AM
Wed, Aug 19, 2015 at 7:56 AM
Tuesday, August 18, 2015 Tue, Aug 18, 2015
US Out-of-Home Advertising Up 3.8% in Q2 2015
Out-of-advertising revenue rose 3.8% in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America, Washington, D.C.. […]
oaaa.org
Tue, Aug 18, 2015 at 8:00 PM
Tue, Aug 18, 2015 at 8:00 PM
Advertisers Pump Money Into Out-of-Home, Digital Ads in July
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index. […]
oaaa.org
Tue, Aug 18, 2015 at 8:00 PM
Tue, Aug 18, 2015 at 8:00 PM
Advertisers Pump Money Into Out-of-Home, Digital Ads in July
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index. […]
oaaa.org
Tue, Aug 18, 2015 at 8:00 PM
Tue, Aug 18, 2015 at 8:00 PM
Outdoor Ad Spend Rises Nearly 4%
Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media. […]
oaaa.org
Tue, Aug 18, 2015 at 8:00 PM
Tue, Aug 18, 2015 at 8:00 PM
Out of Home Advertising Up 3.8% in Q2 2015
O […]
oaaa.org
Tue, Aug 18, 2015 at 8:00 PM
Tue, Aug 18, 2015 at 8:00 PM
Christie Provides Public Library Touchscreen
The library wanted to promote its digital collection, which was limited to online viewing through the digital gallery, and realized it could highlight its collections on an interactive video wall. […]
digitalsignageconnection.com
Tue, Aug 18, 2015 at 11:02 AM
Tue, Aug 18, 2015 at 11:02 AM
oOh! Media Launches ShortPress Content Platform across National Network of Cafes to Fire up Small Business
ShortPress publishes small business information and insights to a mobile-first website in addition to the oOh!’s café network of digital screens in major capital cities. […]
digitalsignageconnection.com
Tue, Aug 18, 2015 at 10:21 AM
Tue, Aug 18, 2015 at 10:21 AM
Broadmoor World Arena Doubles Resolution of Marquee Display
The installation took place this summer and took the display’s resolution from 9,200 pixels to 18,400 pixels. […]
digitalsignageconnection.com
Tue, Aug 18, 2015 at 9:59 AM
Tue, Aug 18, 2015 at 9:59 AM
Flagship Lounges at AmericanAirlines Arena Recieve Mounted Video Walls
The arena, home to the Miami Heat, needed four-sided video walls above each bar in their flagship lounges so customers could see the displays from any seat in the restaurant. […]
digitalsignageconnection.com
Tue, Aug 18, 2015 at 9:14 AM
Tue, Aug 18, 2015 at 9:14 AM
Get The Picture About Effective Wayfinding
Guest Post: Tom Graczkowski, Saturn Digital Media The old saying about a picture being worth 1,000 words rings especially true when it comes to producing effective wayfinding. From a very young age, we learn to identify colourful shapes and symbols for things like bathrooms and safety signs. It’s an approach that’s essential to good wayfinding work. […]
sixteen-nine.net
Tue, Aug 18, 2015 at 9:08 AM
Tue, Aug 18, 2015 at 9:08 AM
Monday, August 17, 2015 Mon, Aug 17, 2015
Out of Home Advertising Up 3.8% in Q2 2015
Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
oaaa.org
Mon, Aug 17, 2015 at 8:00 PM
Mon, Aug 17, 2015 at 8:00 PM
JetBlue continues to prove the skies the limit
innovate Summer is not over, and JetBlue is making sure Chicagoans know to take advantage of vacation time with its convenient, nonstop service to San Juan, Puerto Rico. JetBlue designed beach themed bus shelter showcases filled with sand and caught the attention of passersby with the inclusion of beach blankets, sunscreen, and sunglasses… all made up of different colored sand! […]
Mon, Aug 17, 2015 at 4:33 PM
GSTV Adds Micro Movie Reviews To Gas Pump Content Mix
I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. […]
sixteen-nine.net
Mon, Aug 17, 2015 at 2:48 PM
Mon, Aug 17, 2015 at 2:48 PM