The collaboration produced the roving “price scanner,” a large black truck that tells drivers how much their car is worth on the spot. […]
I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. […]
White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. […]
The solution consisted of custom mountings, vandalism-proof window film and an integrated speaker system. […]
The LA Interactive digital signage installation boosts audience engagement by featuring team information on the Los Angeles Kings and Clippers. […]
Installation is taking place this summer and will be completed before the fall sports seasons begin. […]
Gimbal will now boast a transit advertising network to provide both geofencing and beacon technologies that enable new targeting capabilities for Out-of-Home (OOH) advertisers. […]
Digital signage applications were implemented at Cinemaximum’s ticket booth, concession stand and over the main entrance for a total of 138 screens. […]
A couple of “live” companies have put together a partnership to start using HTML5 in bringing real-time visualized content to digital signage screens, particularly in business environments. The deal – a global partnership – is between Finland’s Valotalive and the UK’s Signagelive. […]
The single-device player plugs directly into any HDMI-ready monitor to display the full output of TelVue's new cloud-based high-definition, multi-zone digital signage solution. […]
The partnership creates a dynamic out-of-home advertising solution that pairs alternative media formats with Gimbal beacon technology. […]
Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. […]
Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. […]
At cannes lions this year DOOH.com decided to wow all the delegates with largest ever space invaders game in the world!! […]
I was asked by a contact recently why there were not more North American companies active in the South American market, and my honest answer was that I didn’t really know, but suspected much of that had to do with companies up here not knowing the size of the opportunities, and the scale of the challenges with wholly unfamiliar markets like Brazil and Colombia. […]
