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Inside TikTok’s Out-of-Home Marketing Approach As It Expands Further Beyond Mobile

Inside TikTok's Out-of-Home Marketing Approach As It Expands Further Beyond Mobile By Gillian Follett for AdAge Published: August 18, 2023 TikTok identified nearly 2 billion digital-out-of-home screens around the globe that the platform could run its videos on, including gas station TVs and Redbox kiosks.  Since its inception, TikTok’s identity and viewership have been intertwined with a mobile-first experience. […]

adomni.com
Tue, Aug 8, 2023 at 3:08 PM

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E Ink’s Tim O’Malley Talks About Where E-Paper Displays Are At, And What’s To Come (16:9)

Lifers in this industry have been watching the slow but steady evolution and maturity of electronic paper products. and are now seeing them get ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 11:26 AM

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PPDS Partners With Avientek

PPDS, the exclusive global provider of Philips professional displays, announced a new partnership with AV and UC distributor Avientek. Per a statement, the partnership is the latest phase of PPDS’ growth and expansion strategy in the Middle East. Avientek, founded in Dubai in 2016, now operates in more than 20 countries, including India, the statement reveals. […]

commercialintegrator.com
Tue, Aug 8, 2023 at 11:26 AM

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3D Display Firms Leia, Dimenco Merge To Create Cross-Platform Solution (16:9)

The Silicon Valley technology firm Leia, which is focused on 3D display hardware and content services, has acquired the Dutch specialty display manufacturer Dimenco, ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 11:11 AM

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New E-Book Aimed At Opportunity, Challenges Of Running In-Store Display Side Of Retail Media Networks

There are a LOT of blog posts and white papers out there going into the opportunity and impacts of retail media networks, but the ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 9:15 AM

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Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns

The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 8:44 AM

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Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video (16:9)

This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 8:19 AM

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New High Brightness Outdoor Digital Signage A-Boards

We are thrilled to announce that our long anticipated and highly requested 1,500cd/m² High Brightness Outdoor Digital A-Boards are now available for pre-order! […]

allsee-tech.com
Tue, Aug 8, 2023 at 7:02 AM

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WeWork Deploys Mersive Solstice Platform at 500+ Locations

Mersive Technologies‘ Solstice collaboration platform continues to be deployed globally at more than 500 WeWork coworking locations. The goal is to create frictionless collaboration systems for WeWork members. Indeed, Solstice offers nearly instantaneous sharing and collaboration. […]

commercialintegrator.com
Mon, Aug 7, 2023 at 10:49 AM

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JD Sports Pairs AR Virtual Try-On Solution With Big Video Wall In Two US Stores (16:9)

This is an AR mirror set-up used in a couple of U.S. locations (New York Times Square and Chicago State Street) for the retailer ... […]

sixteen-nine.net
Fri, Aug 4, 2023 at 10:20 AM

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Cylindrical Shenzhen Telecom Building Half-Wrapped In LED To Create Billboard (16:9)

This in an interesting use of cladding and partially wrapping around a small, cylindrical commercial building in Shenzhen, China. It is on the Nanshan ... […]

sixteen-nine.net
Fri, Aug 4, 2023 at 8:30 AM

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Upgraded Munich Commuter Rail Lines To Get Some 15,000 Screens (16:9)

German language content partner invidis is reporting today how the commuter trains in its home city of Munich will be upgraded in roughly five ... […]

sixteen-nine.net
Thu, Aug 3, 2023 at 11:44 PM

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Japanese Railway Auto-Translates Customer Queries As Chats On Transparent Screens In Station (16:9)

A Japanese passenger railway has started testing a service that auto-translates conversations at customer information counters – enabling foreign travellers with little or no ... […]

sixteen-nine.net
Thu, Aug 3, 2023 at 12:02 PM

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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era (16:9)

You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the ... […]

sixteen-nine.net
Thu, Aug 3, 2023 at 9:04 AM

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Build It And They Will Come DOOH Ad Network Model Finds Its Way To Ballparks (16:9)

The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field ... […]

sixteen-nine.net
Wed, Aug 2, 2023 at 3:11 PM

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