16:9: Signs On London Black Cabs Enlisted To Warn Motorists Of Clogged Roads
Transport for London (TfL), the public body that governs and runs the surface and mass transport networks in the UK capital, has started testing an intriguing mash-up of fairly old school digital OOH technology with real time data, in an effort to help motorists avoid overly clogged roads. Targeted messages run on GPS-enabled LED boards stuck on the tops of some 200 London black cabs. […]
Tue, Dec 8, 2015 at 11:49 PM