In the ever-evolving landscape of advertising, understanding the impact of your campaigns is crucial for success. OOH (out of home) has the ability to drive organic brand searches and website traffic, making a significant impact on your overall marketing strategy and “lifting” search (and social) KPIs organically. […]
Dallas-based CMS firm Korbyt has joined the list of digital signage software providers who’ve integrated with popular video collaboration platforms, putting its Korbyt Anywhere ... […]
Real-time data visualization as dashboards are increasingly common use-cases for digital signage technology in production environments but a wine producer in California’s Napa region ... […]
This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual ... […]
Ribbon LED displays are common in sports venues and specialized environments like stock trading rooms and sports books, but I don’t know if I ... […]
TikTok‘s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in ... […]
Leonor Guedes. Direct View LED displays can offer truly immersive experiences, but working with this innovative technology comes with a set of key considerations that are crucial to assess when starting a DV-LED project. So, what are the important factors to ensure a successful implementation? […]
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New DPAA Member to be Featured at DPAA Global Summit NEW YORK – August 9, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Beeyond Media, a leading programmatic DOOH demand side platform, counting with over 600K screens, joined the association. […]
A question regarding trade show media came up in a meeting with a client recently. Given the extremely short time frame and statistically small audience involved, how do you measure impressions for a campaign like that? The answer? […]
Planar and OptiTrack, known for its visualization and 3D tracking systems, announced the launch of the Planar Studios Virtual Production Workshop. Per a statement, this is a week-long, immersive series designed to help AV and IT communities effectively identify, design, deploy and support virtual production (VP) and extended reality (XR) projects. […]
Revolutionize Telecom Marketing with Wrapify: Connect creatively, stand out, and captivate audiences for ultimate brand success. Ready to elevate your strategy? The post How to Easily Overcome Obstacles in Telecommunications Marketing appeared first on Wrapify Blog. […]
Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the ... […]
Here’s an interesting variation of technology efforts to get a speaker or panelist at a business event, without asking the person to travel – ... […]
Munich-based consulting and publishing firm invidis has released the latest results from the digital signage and Digital Out Of Home “Business Climate Index” it ... […]
