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Jeff Tan, VP Strategy of Posterscope USA, Writes Feature Article on 5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl

Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]

usa.pioneeringooh.com
Fri, Jan 8, 2016 at 9:24 AM

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AT&T Launches In-Store Digital Program

The digital content promoted AT&T's Custom Case program, which offered customers the chance to make customized phone cases in-store and then receive the cases via the mail. […]

digitalsignageconnection.com
Fri, Jan 8, 2016 at 9:02 AM

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Best Creative Campaigns of November: Singing, Drinking and Cooking

The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays. Once again, the most creative campaigns were interactive and showed that the brands understood what their key audience was about. […]

jcdecaux-oneworld.com
Fri, Jan 8, 2016 at 5:00 AM

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16:9: Samsung Shows Off Mirror LCDs, Transparent OLEDs At CES 2016

I’ve been following all the tech writing coming from CES, and from my narrow perspective, LG seems to be getting more attention than Samsung when it comes to displays. LG has the bendy OLED and the double-sided OLED, and LG has certainly put more of a focus on OLED than its Korean rival in the past year or so. […]

sixteen-nine.net
Thu, Jan 7, 2016 at 2:50 PM

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Posterscope USA and Green Mountain NRG Successfully Recycle Billboard Materials for OOH Campaign

Posterscope USA worked with renewable energy company, Green Mountain NRG, to develop an Out-of-Home campaign to ensure that materials that were recently used for a billboard campaign in Texas, did not go to waste. […]

usa.pioneeringooh.com
Thu, Jan 7, 2016 at 1:44 PM

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Silver Spurs Arena Improves Visual Experience with Daktronics Products

The center-hung and accompanying four ribbon displays were installed this fall. […]

digitalsignageconnection.com
Thu, Jan 7, 2016 at 10:43 AM

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Christie Controllers Chosen by Mercado a Término in Buenos Aires

The hundred-year-old exchange has just installed Argentina’s largest display wall in its trading floor. […]

digitalsignageconnection.com
Thu, Jan 7, 2016 at 9:36 AM

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Thinaire and Panasonic Team to Unveil Proximity Video Solution

At its most basic level, the solution monitors a consumer’s response to content showcasing on a smart display, engaging the consumer on their mobile device if they’re showing interest in the screen’s content. […]

digitalsignageconnection.com
Thu, Jan 7, 2016 at 9:08 AM

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QMS Media Limited Chooses BroadSign for DOOH Network in Asia Pacific

The network converts Australian displays and deploys new screens in New Zealand and Indonesia. […]

digitalsignageconnection.com
Thu, Jan 7, 2016 at 8:44 AM

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Projects: Twisting LED Sculpture Makes Waves In Houston Skyscraper

Just stumbled across this now three-year-old project in a Houston, Texas office tower. […]

sixteen-nine.net
Thu, Jan 7, 2016 at 8:04 AM

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16:9: Intel Releases Faster, Better V2 Compute Sticks for Digital Signage

Intel is chatting up a new, faster Compute Stick at CES this week, the new units replacing slower versions announced last year. The next generation of the PCs on a stick are billed as being twice as fast as the first versions, with more USB ports and better WiFi. […]

sixteen-nine.net
Thu, Jan 7, 2016 at 12:43 AM

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Worth Watching: Select Videos Up From Four Winds’ Forward Conference

Four Winds Interactive did a very nice, polished job last fall with Forward, a two-day conference in hometown Denver that went well beyond the typical software company user conference. It was education instead of indoctrination. I went to it, and learned a lot more than what was on the company’s product roadmap. […]

sixteen-nine.net
Wed, Jan 6, 2016 at 12:03 PM

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AptoVision Names Feintuch Communications for PR

Founded in 2011, AptoVision is recognized in the AV industry as a developer of chip-based technology for digital AV processing and signal extension. […]

digitalsignageconnection.com
Wed, Jan 6, 2016 at 11:35 AM

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University of South Dakota Selects Daktronics for Athletics Facilities

The installation at the new Sports Performance Enhancement Complex includes new video, ribbon and scorer’s table displays, practice facility scoreboards, a soccer scoreboard and a portable video display for track and field. […]

digitalsignageconnection.com
Wed, Jan 6, 2016 at 10:32 AM

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Installation of the Week: Burberry and Dreamworks Wrap Shoppers Up in Digital Signage (DS Connection)

The companies took over Piccadilly Circus’ infamous curved screen throughout December with an interactive campaign using NOVA technology. […]

digitalsignageconnection.com
Wed, Jan 6, 2016 at 10:06 AM

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