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Wednesday, January 27, 2016 Wed, Jan 27, 2016

16:9: OOH Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 12:26 AM

Tuesday, January 26, 2016 Tue, Jan 26, 2016

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