Paddy Power, the well-known retail betting shop chain in the UK and Ireland, has taken the interesting step of cutting over from a traditional ... […]
Guest post: Florian Rotberg, Invidis Despite the current USMCA free trade agreement that Donald Trump signed with Canada and Mexico during his first term ... […]
Color e-paper is great tech, but prices likely have to come down by at least half – or more – before the industry is ... […]
Dec. 11 Webinar on Setting Actionable Goals Open to Non-Members and Includes Exclusive Book Offer NEW YORK – November 25, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its final Women’s Empowerment Webinar for the year on the topic of “Setting Actionable Goals for 2025. […]
A UK chemicals company is teaming up with one of the world’s largest display manufacturers to co-develop a new kind of transparent display that ... […]
One indicator of the relative health of the display tech sector would be how much manufacturers are spending on equipment, and by that measure, ... […]
In the countdown to Christmas when shoppers tick off their shopping lists, the opportunities for brands to make an impact are immense. […]
It’s that time of year again, as marketers are putting the final touches on their media plans for next year and looking to wrap up their Out-of-Home media budget optimization. As Out-of-Home specialists, we know all too well that OOH is often left until the end of planning and usually only receives a very small portion of the budget compared to its flashier cousins. […]
Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of ... […]
I don’t tend to write many posts about new hires because based on analytics, not that many readers seem to care. But once in ... […]
The Chinese display manufacturer Muxwave will soon have another high-profile reference case for its in-window LED mesh displays – the windows of a new ... […]
German language content partners invidis have released the findings of its latest quarterly Business Climate Index, suggesting market sentiment is improving, even though actual ... […]
One of the big challenges of growing a company through acquisition is harmonizing a bunch of solutions developed by the different sister-in-law companies and ... […]
The traditional request-for-proposal (RFP) process in out-of-home (OOH) advertising has reached its limits. Once a fixture for accessing premium ad placements, today it’s a time-intensive, resource-draining exercise that often leads to unnecessary delays and costs. As our industry moves toward greater efficiency, the demand for immediate, accessible solutions grows. […]
Guest Post: Florian Rotberg, invidis New details emerged this week about Google’s multi-year plan to merge Android and Chrome OS. While the primary focus ... […]
