Billy Bishop Toronto City Airport has launched an interactive, multiplatform ad campaign featuring genuine, candid experiences from actual passengers, employees, and partners of the downtown transportation hub. […]
The federal government will provide more than $157,000 to the Tourism Bowen Island Association, to help implement wayfinding tools and address gaps in visitor services on Bowen Island, B.C. Photo by Gregozphotos – CC 4.0 The federal government will provide more than $157,000 to help implement wayfinding tools and address gaps in visitor services on Bowen Island, B.C. […]
Two layered ghost signs in Winnipeg’s Exchange district have been restored through a projected light display, as part of the city’s annual Nuit Blanche contemporary art show. Photo by Dano – CC 2.0 Two layered ghost signs in Winnipeg’s Exchange district have been restored through a projected light display, as part of the city’s annual Nuit Blanche contemporary art show. […]
AI in Digital Signage Up for Debate (Warrenton, VA, September 25th, 2023) AI is everywhere, doing everything. At least that’s what the ChatBot driven headlines would have you believe. […]
Nominations for the DSF Board of Directors is now open. Nominees must be willing to serve a two year term from January 1, 2024 until December 31, 2025. Nominees must be employees of DSF member companies or an individual Member. The Nominating Committee seeks candidates willing to work on and lead committees, proven record of serving within the DSF, with extensive industry background, and from a variety of companies. . […]
To kick off this year’s Global Summit, DPAA proudly presents a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known as their fans. […]
It’s almost that time again… On Wednesday, November 8th to Thursday, November 9th come join DSF Board Members, Advisory Council, industry professionals, and end users at the #DSF upcoming mix & mingle event in Mexico City! Visit: https://lnkd.in/ekUw8NBv for more information & the registration link We’re excited to see you all in beautiful Mexico City! […]
The Digital Signage Federation is on hand in Hudson Square at the new Oonee Secure Bike Parking Pod… Owned by Shabazz Stuart, the Oonee Bike Pod is located at the entrance to the Holland Tunnel just off Canal St., the pod provides for secure bike parking for area residents and office workers. […]
Prepare to be amazed as Media Resources Inc. unveils their latest innovations in their LED solutions: TruView 2. This isn’t just another product launch; it’s a glimpse into the future of digital displays. […]
Moving Walls, a prominent provider of Out-of-Home (OOH) media enterprise software, has unveiled a collaboration with Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media. This partnership aims to grant users of Moving Walls’ OOH software access to Place Exchange’s extensive network of digital OOH (DOOH) inventory. […]
When choosing the type of display for your next videowall installation, you may find yourself stalling on the best direction to take. Discussing the pros and cons of a DVLED videowall versus an LCD videowall and drawing up comparison data is important to ensure the right technology selection for your application environment. […]
This year, Commercial Integrator broadens its offering of Deep Dive reports with a dedicated story on the digital signage market. […]
Out of home (OOH) advertising has always been a valuable channel for marketers. However, one significant challenge has persisted for years - the lack of robust attribution tools. OOH advertisers often struggle to measure the impact of their campaigns accurately. […]
In this week’s ‘Work That Wins’ Wednesday , the Digital Signage Federation would like to highlight a recent collaboration with Snap Install, Inc. ! __ Several partners of the #DSF provided digital solutions for Snap Install, Inc. new office space. […]
by Rodolfo Queiroz. There is a formula you can use to track ROI, though it can be tricky to follow depending what type of data you get back from the campaign. It is: [((number of leads * lead-to-customer rate * average sales price) – cost or ad spend) / cost or ad spend] x 100 So, say a label spends $2,000 on a billboard promoting a new album. […]
