Stratacache acquires super-majority control of Scala. What does Scala have that Stratacache wants? "Stratacache has great admiration for the Scala platform, the Scala team, the Scala Reseller Channel and the great history of the company," says Chris Riegel, CEO of Stratacache. […]
In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures on walls of varying sizes and sophistication. […]
FUKUOKA, Japan and BOSTON, Aug. […]
Stratacache acquires super-majority control of Scala. What does Scala have that Stratacache wants? "Stratacache has great admiration for the Scala platform, the Scala team, the Scala Reseller Channel and the great history of the company," says Chris Riegel, CEO of Stratacache. […]
STRATACACHE has bought its way into “super-majority” control of digital signage CMS software rival Scala, in a deal being announced today. The deal gets STRATACACHE CEO and sole owner Chris Riegel access to a global channel partner program and reseller network, which Philly-based Scala had built up in the last 15-20 years. […]
Another in the series of white papers produced by ComQi, Size Matters in Digital Signage addresses one of the most critically important aspects of digital signage in retail: how various screen locations and sizes matter. Simply stated, the size of each screen should be based on the purpose of the screen and the overall business objectives. […]
What are some effective ways to future-proof your content? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “You can’t “future-proof” content. All content has a subjective shelf life. […]
What are some effective ways to future-proof your content? Introducing evergreen content is one of the most effective ways to future-proof your content. When we create evergreen content, we generally want it to have a minimum shelf life of a year, but it can easily be relevant for two or three years. […]
What are some effective ways to future-proof your content? “Content” means a lot of things. Videos, images, interactive messaging and data-driven HTML5 come to mind. […]
What are some effective ways to future-proof your content? It’s hard to develop a singular piece of content that needs to remain relevant without some type of dynamic data attribute. Content developers often overlook the ability to “template” their designs, which allows for certain elements to be dynamically altered. […]
What are some effective ways to future-proof your content? Two things: If your organization produces other content, i.e., marketing/sales/product information that appears in other platforms, make sure you change the digital signage content when you change the content in the other platforms. […]
What are some effective ways to future-proof your content? There are a number of ways to go about making your content evergreen. If you have a solid creative campaign going, such as one that is meeting the goals of the network (i.e., content strategy), then maybe there is a way to either make these ‘donuts’ or more branding/generic instead of a call-to-action. […]
What are some effective ways to future-proof your content? You can’t “future-proof” content. All content has a subjective shelf life. […]
Technology in amusement parks is revolutionizing not only the rides but the way guests experience the park too. As rides grow bigger, faster and more daring, amusement parks become more packed and clear communication becomes even more important. […]
Goal: Reinvent the hotel fitness center into an inviting, flexible modern space that allows guests to engage in fitness classes and programs that fit individual needs and schedules, while maximizing cost-effectiveness, as well as using updated facilities as a selling point to attract guests. […]
