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What is a “culture-first” mindset and how Pepsi’s CMO used it to engage with consumers: session at DPAA Global Summit October 10 in New York

From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the 21st century. […]

dpaaglobal.com
Mon, Oct 2, 2023 at 12:11 AM

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ClearChannel Cuts Deal To Clad Las Vegas Westin With Giant LED Walls Ahead Of F1, Super Bowl (16:9)

The F1 race coming up in a few weeks in Las Vegas has triggered an investment by the media company ClearChannel in a set ... […]

sixteen-nine.net
Mon, Oct 2, 2023 at 12:10 AM

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OOH Impact: Home, Hotel, and Legal Ads

OOH Impact: Home, Hotel, and Legal Ads Published: September 30, 2023 The latest OOH Consumer Insights Q4 2023 report from Harris Poll and OAAA shows that out-of-home (OOH) advertising has a significant impact on audiences across different product categories.  Let's take a look at the findings: OOH’s Lasting Impression on Home Improvement Nearly 6 in 10 adults recall seeing OOH ads for home improvement stores. […]

adomni.com
Sat, Sep 30, 2023 at 1:31 PM

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Mergers and Acquisitions ‘R Us…Maybe!

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CZ As our regular readers know, my goal each month is to demystify that which may be confusing, provide additional knowledge in a given area, and at best provoke conversations within the digital signage community. I love to receive topic suggestions so please send them my way! […]

digitalsignagefederation.org
Sat, Sep 30, 2023 at 11:12 AM

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Capitalizing on OOH Amidst Holiday Shopping and Travel

Capitalizing on OOH Amidst Holiday Shopping and Travel Published: September 29, 2023 The latest OOH Consumer Insights Q4 2023 report from Harris Poll and OAAA highlights a rise in consumer spending and holiday travel, presenting a plethora of opportunities for OOH advertisers to engage with audiences on the move! […]

adomni.com
Fri, Sep 29, 2023 at 1:48 PM

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OOH Plays a Crucial Role for Brooks Running Shoes.

Hear from Brooks Running and Assembly at the October 10 DPAA Global Summit, more information here.   OOH plays a crucial role in omnichannel media campaigns for athletic footwear brand, Brooks Running – strengthening brand awareness and driving performance. […]

dpaaglobal.com
Fri, Sep 29, 2023 at 11:08 AM

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DPAA enhances global presence with new London office, new UK-based brand board (DPAA)

Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC, and L’Oreal   Tim Waldron Appointed Executive Director, EMEA     LONDON / NEW YORK – September, 2023 – DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home (OOH) media and its growing role in the omnichannel mix, today announced that it is enhancing its presence in Europe with the launch of a new office in UK. […]

dpaaglobal.com · Promoted content
Fri, Sep 29, 2023 at 12:10 AM

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Case Study: New NAB Headquarters in Washington Designed to Impress with More Than 200 LG Displays (Commercial Integrator)

When the National Association of Broadcasters decided to build its new headquarters on a high-traffic corner on Washington D.C.’s South Capitol Street, the premier trade association for broadcasters seized upon the opportunity to make a strong statement about the key role of television, radio and new media in 21st Century America. […]

commercialintegrator.com
Fri, Sep 29, 2023 at 12:10 AM

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Eight Newsworthy Booths from CIX23 and CEDIA Expo

Commercial Integrator Expo (CIX23), held earlier this month alongside CEDIA Expo in Denver, showcased some incredible technologies. The co-located shows brought together the commercial AV and custom-home integration worlds, attracting verified attendance of 12,848 industry professionals. […]

commercialintegrator.com
Wed, Sep 27, 2023 at 5:45 PM

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Why OOH marketing should be part of your omnichannel strategy (EMC Outdoor)

In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities. Additionally, we’ll examine a hypothetical company’s omnichannel marketing strategy and discuss best practices for successful implementation. What is OOH Marketing? […]

emcoutdoor.com
Wed, Sep 27, 2023 at 11:22 AM

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DOOH: The Winning Political Platform

DOOH: The Winning Political Platform Published: September 27, 2023 The upcoming election season looms large on the horizon, and while it may not rival the behemoth presidential race, there is still a drove of contests that hold the potential to affect the lives of countless Americans.  As we approach this pivotal moment in our democracy, AdImpact, an ad tracking company, predicts record-breaking spending during the 2023-24 election season, with 10.2 billion in political ad spend - a 13% increase from the 2019-2020 election cycle.  In the midst of this election cacophony, compounded by the ad noise of sporting events and Black Friday, it’s imperative for political candidates to stand out, effectively reach voters, and fortify their political messaging during election season.  Introducing digital out-of-home (DOOH) advertising, the perfect advertising format for those not only seeking to target voters but also achieve massive reach and maintain a prominent presence in the minds of Americans from campaign launch to election day.  Let’s delve into the reasons why political advertisers should utilize the power of DOOH: The Trust Factor: DOOH vs Online:  Many users have become bombarded with online ads, signing up for ad blockers and subscriptions just to find some peace. […]

adomni.com
Wed, Sep 27, 2023 at 9:41 AM

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The Long Game Marketing Strategy For Betting And Sportsbook Apps

In the evolving landscape of legalized sports betting, staying ahead of the game is essential. Discover three pivotal strategies to set yourself apart from the competition. The post The Long Game Marketing Strategy For Betting And Sportsbook Apps appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Sep 27, 2023 at 9:33 AM

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Premier digital out of home business continues to elevate its commitment to quality and innovation for agencies and brands.

Miami, Florida – September 26th, 2023 – Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced a major expansion of its advertising inventory. The DOOH company can now facilitate access to over 1 million premium digital billboards and screens. […]

dpaaglobal.com
Tue, Sep 26, 2023 at 2:06 PM

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AdQuick’s New Partnership with Veritone One

Enhancing your advertising mix with podcasts, streaming audio, satellite, radio and YouTube influencer sponsorshipsIn our relentless pursuit of providing modern, effective solutions to elevate your advertising, we are thrilled to announce a significant milestone at AdQuick. […]

blog.adquick.com
Tue, Sep 26, 2023 at 10:27 AM

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Montreal developers say their AI-based ad targeting solution allows marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies (Sign Media)

Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]

signmedia.ca
Mon, Sep 25, 2023 at 10:50 PM

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