What does the future of advertising look like in terms of using microsignage? I believe micro-signage could be defined several different ways. In the convention center business, I would use the term to define smaller digital signage (20-inches and under) installations. […]
What does the future of advertising look like in terms of using microsignage? […]
What is the most controversial issue in the digital signage industry right now and why? 4K and 8K resolution … Why? Interactivity … Is it touching the screen? […]
What is the most controversial issue in the digital signage industry right now and why? After 25+ years of pitching “Content is King” at conferences, on white papers and in person, folks still don’t get it. DO NOT START WITH HARDWARE PROVIDERS as much as they have a huge sales force looking to sell you a shiny new screen. […]
What is the most controversial issue in the digital signage industry right now and why? As digital signage end users search for better ways to personalize messaging to their target audiences, privacy issues have become a controversial issue. Where is the line between legal use of information and an invasion of privacy? […]
What is the most controversial issue in the digital signage industry right now and why? In my humble opinion, the most potentially rewarding is the also the most controversial. “Viewer Identification,” in all of its forms, is that issue. […]
What is the most controversial issue in the digital signage industry right now and why? The most controversial issue, and the greatest challenge, is unchanged from last year, the year before and the year before that: Does digital signage work? Our industry is not alone in asking the question. […]
When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began to flood. […]
BROOKINGS, S.D. – Aug. 26, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announced today the University of Mississippi (Ole Miss) has asked the company to provide four new LED video displays for Vaught-Hemingway Stadium in University, Mississippi, as part of a campus-wide project bring a total of 11 new video displays to the campus. […]
The Water Effect is a multi-use interactive digital signage application designed to help engage supporters and raise awareness and funds to support the cause. It was developed and designed as a text-to-donate system that interacted with digital signage and with multiple platforms and situations in mind. […]
The newly-launched Christie CP2208-LP laser phosphor cinema projector is making waves among exhibitors in China, who are being drawn to its many features, seemingly tailor-made for the Chinese market. […]
On the heels of the spring introduction of Keywest Technology’s 2nd generation Breeze Digital Signage™ cloud software, the company made a significant commitment to offering the latest media hardware available for Android™. […]
If we were to ask you which name you most associate with car dealerships, and you were of a certain age (and remember Euston Films’ heyday!), it’s a fair bet you’d reply, “Arthur Daley. […]
Tobacco use, that socially acceptable addiction that is supposedly more difficult to shake than heroin, has been on the decline for more than a decade now. And unless you’re embroiled in a high-security prison economy or we somehow find ourselves in another World War, the cigarette will continue to lose its power as a currency and as a personal crutch. […]
To encourage Hungarians to visit one of its myriad spas and hot springs in Budapest, BGYH provided a virtual look at its thermal baths. While waiting for a bus, transit riders could peer into a virtual reality headset installed in a shelter to witness the glint of sunlight reflecting on thermal bath waters while spa goers went swimming by. […]
