Nike gave both serious and casual athletes even more reason to be excited during the 2016 Olympic Games with its “Unlimited Unleashed” campaign which dominated Metro de Santiago for the majority of August. […]
What elements have not translated from traditional signage to digital signage, and how can that can be remedied? The most notable features of traditional Out-of-Home advertising have, in fact, translated perfectly to digital signage. […]
What elements have not translated from traditional signage to digital signage, and how can that can be remedied? It is easy to articulate how digital signage has transformed traditional out-of-home advertising. There are many benefits associated with utilizing digital out-of-home signs due to the latest technology advancements, from dayparting to serving contextually relevant dynamic messages. […]
What elements have not translated from traditional signage to digital signage, and how can that can be remedied? […]
What is the best example of triggered content that you have seen or implemented and why? My personal pick for the best example of triggered content is Battersea’s “Looking For You” campaign. For those of you who are regular readers of the Ask the Board responses, you’ll notice that this is the same campaign I put forward in February, as one of my favorites of 2015. […]
What is the best example of triggered content that you have seen or implemented and why? One of the best uses of triggered content, for me, still has to be the BMW Mini campaign from all the way back in 2007. BMW utilized RFID chips inside Mini owners’ keys to deliver customized messages on digital billboards. […]
What is the best example of triggered content that you have seen or implemented and why? A recent example of triggered content that we created was our adidas Lift & Compare Experience. Shikatani Lacroix was called on to lead the digital strategy, content creation and brand direction for adidas Golf’s in-store digital experiences. […]
What is the best example of triggered content that you have seen or implemented and why? I like to think that triggered content means more than just a user interacting with something; more than just someone triggering a switch or sensor and something happening on the screen. For me, triggered content is best when the content reacts and changes based on live conditions coming from data feeds. […]
What is the best example of triggered content that you have seen or implemented and why? When executed appropriately, triggered content can have an enjoyable impact on the intended audience. Recently, we had the opportunity to work on a project at Madame Tussauds in NYC that was based on the new Ghostbusters movie. […]
What is the best example of triggered content that you have seen or implemented and why? A few Screenfeed colleagues sat in on a pre-conference DSE 2016 session that profiled a cool project featured in a San Francisco office building. Images and video of the project can be seen in the link below. […]
What is the best example of triggered content that you have seen or implemented and why? What was once the annoying infomercial when you walked by an endcap containing a VHS/TV Combo connected to a motion sensor is becoming more strategic and sophisticated as technology is allowing us to do some pretty cool stuff. […]
I didn’t know Belgium’s display giant Barco now had super-thin, flexible LED displays, but the company has tweeted out a video show how fast and easy it is to hang a strip of 11mm pixel pitch LED in an open area (it is marketed as 10mm, but is 10.83mm, for those keeping score). The product was launched at InfoComm in June. […]
Digital out-of-home advertising is a big industry, and it’s growing fast – according to PWC, global total OOH advertising revenue was US$36.32bn in 2014, and is projected to grow to US$45.37bn by 2019. Digital out of home accounts for most of the spending growth, and ad networks across the world are vying to get their share. […]
Movie theaters have high dwell times. According to Arbitron’s 2007 cinema advertising study, frequent moviegoers spend an average of 28 minutes in the theater prior to the start of previews, and infrequent moviegoers spend 24 minutes. […]
Taking on the art world by storm at the Museum of Contemporary Art, Cleveland, Videotel Digital’s VP70 LTE+ Digital Media Player helps rivet audiences. Recently used at the Richard Myers: Aberrations and Mark Motherbaugh: Myopia art installations, the digital media players received tremendous praise by the renowned museum’s discriminating staff. Ray A. […]
