If you’ve even driven the 401 highway that runs up from Detroit through Toronto and almost to Montreal, you’ll have been thankful there’s a set of travel centres that provide the essentials to motoring: gas, coffee and clean restrooms. About 500,000 people a day pull in to these centres across the province. […]
Last winter, more than 2,000 Bank of America financial centers enjoyed an unseasonable uptick in applications for the BankAmericard Travel Rewards credit card thanks in part to a compelling DCN spot encouraging customers to apply. The limited-time promotion achieved impressive recall, increased card activations and rave associate reviews. […]
What is the best example of triggered content that you have seen or implemented and why? […]
Guest Post: Sean Matthews, Visix Sean Matthews You’ve hired some of the best and brightest people around to help you run your company. Use your corporate digital signage solution to support, encourage and inspire them as they steer your organization to success. […]
Neiman Marcus has partnered with MemoMi and eyewear distributor Luxottica Wholesale on the launch of a new technology patented by MemoMi that enables sunglass shoppers to try-on, compare and better engage with the product. […]
Minneapolis, Minnesota — Polaris and Clear Channel Outdoor Americas (CCOA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), together with Congressman Erik Paulsen, today unveiled an anti-human trafficking awareness campaign to run on 53 digital billboards throughout Minnesota. […]
TULSA, OK – Aug. 31, 2016 — SageNet, a Tulsa-based leading managed services provider, announced today that B.D. Thrower has joined the company as Chief Information Officer (CIO). As SageNet’s CIO, Thrower will serve on the company’s executive team and oversee Information Technology and the Program Management Office. […]
Brookstone has loyal shoppers throughout the United States and Puerto Rico that are well acquainted with the retailer’s unique selection of innovative lifestyle products, but Brookstone executives were seeking to dramatically broaden their scope of awareness beyond this core group. […]
Date and Time: Thursday, September 29, 2016, 2 p.m. – 2:30 p.m. […]
While digital menu boards are the norm in most restaurants, there are still some who are hesitant to make the transition from static to digital. Is this fear of digital menu boards legitimate? Let’s look at several reasons why these restaurants are stagnating in static. […]
Perrier brought Parisian life to Shanghai and treated passengers to a bird’s eye view of the City of Love with a hot air balloon-themed experiential campaign. The mineral water company captivated metro riders in People’s Square Station with a hot air balloon basket from which they could capture photos of a 3-D view of Paris laid out on a 753 ft2 floor graphic. […]
Perrier brought Parisian life to Shanghai and treated passengers to a bird’s eye view of the City of Love with a hot air balloon-themed experiential campaign. The mineral water company captivated metro riders in People’s Square Station with a hot air balloon basket from which they could capture photos of a 3-D view of Paris laid out on a 753 ft2 floor graphic. […]
The Best Creative Solutions campaigns of July were experiential. Advertisers made the most of their audiences being outdoors in the summer and picked the right moments to engage and entertain them. […]
JCDecaux has installed its first backlit Ambassadorial Exterior Network at LaGuardia Airport this past month. Delta Airlines, the airport’s headquarter carrier, has branded the Grand Central Parkway's 60 ft. wide billboard trio for the next year, positioning themselves as the brand ambassador for the airport and overall building renovations. […]
JCDecaux has installed its first backlit Ambassadorial Exterior Network at LaGuardia Airport this past month. Delta Airlines, the airport’s headquarter carrier, has branded the Grand Central Parkway's 60 ft. wide billboard trio for the next year, positioning themselves as the brand ambassador for the airport and overall building renovations. […]
