One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round ... […]
The front end of this week was spent in New York, moderating a DSF panel and also doing a few things like catching some ... […]
MASTRUM, the impression-based digital Out-of-Home (OOH) advertising platform jointly launched earlier this year by JR East Marketing & Communications Inc. (jeki) in collaboration with Moving Walls Group, has successfully integrated approximately 34,000 screens as part of its initial phase. […]
As consumers pay more and more attention to environmental issues, marketers need to embrace sustainability with Out of Home media and make it central to their campaigns. Out of home (OOH) media is leading the transition to green advertising by embracing sustainability while delivering effective messages. Making your campaigns greener doesn’t need to mean making dramatic changes. […]
One of the brilliant aspects, going back some 15 years, of the Comcast Tower LED lobby experience in Philly was and is how the ... […]
VuWall, prominent in videowall control systems and unified visualization solutions, is expanding its training catalog as a certified AVIXA CTS RU Provider with its new “Design Essentials” training course. […]
This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping ... […]
We have an unrivalled range of off-the-self products suitable for multiple industries; however, some projects have specific requirements that our stock solutions do not meet. When you encounter one of these unique projects, it’s crucial to find the right partner to work with, and that’s why we’ve invested so much in developing our Bespoke Solutions services. […]
Samsung has announced a big commercial win for its increasingly integrated digital signage solution, providing smart displays, CMS software AND in-store ad sales and ... […]
The DSF was recently at the annual DPAA Global Summit at Pier Sixty on Manhattans West side. The conference is the tent pole event of Out-of-Home Week hosted by Sixteen:Nine , and this year’s theme is Omnivideo celebrating “The Growing Role of Digital OOH and Programmatic Innovation in Today’s Omnichannel Marketing Mix. […]
Measuring the return on investment (ROI) of out of home media (OOH) advertising has long been a challenge, primarily because of the gap between your customer’s online and offline interactions. In the past, gauging OOH ROI relied on labor-intensive methods like surveys, focus groups, and tracking foot traffic to physical locations. […]
I really like split-flap and flip-disc mechanical displays – updated versions of the chattering signs at rail stations and airports that show key passenger ... […]
Colorlight, the global LED control system solutions provider, has introduced the ColorAdept platform and Z8t video processor. The Shenzhen-headquartered company is known for its LED control systems technology, image processing and cloud network applications. […]
In today’s bustling retail landscape, outdoor advertising stands as a beacon, guiding potential customers towards businesses. With the high streets brimming with competition, the strategic placement of billboards and signs can make all the difference, offering retailers a unique edge in capturing the attention of passersby. What is Customer Footfall? […]
In the evolving landscape of advertising, where data-driven decisions reign supreme, the out-of-home (OOH) advertising industry has remained somewhat archaic. OOH planners have long relied on their intuition, market knowledge, industry insights, and domain expertise to make crucial campaign decisions. […]
