Once you have a full understanding of how digital signage works, and you have access to the equipment and software required, the most important part is creating relevant content. You have heard the old saying, “content is king.” This statement is very true. […]
Integrated Systems Europe is still three months, but the organization behind it is already touting how this will be the biggest ISE yet, with a jump in show-floor space, and the number of exhibitors and halls. The trade show, in Amsterdam, will see 135 first time exhibitors and more than 3,000 square metres of additional show-floor exhibition space compared to ISE 2016. […]
City councillors in West Hollywood in LA have chosen a winner in a design competition for a digital OOH ad structure that will be seen by motorists and pedestrians along the famed Sunset Boulevard. Called the West Hollywood Belltower, the three-sided vertical structure is anything but a digital billboard stuck on of a pylon. […]
In the last month, OAAA has refreshed its brand, unveiling a new logo the association believes articulates its core values. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. […]
Vince Banks will apply years of programmatic experience to digital out-of-home. Montreal, Canada. October 24, 2016. […]
Vince Banks will apply years of programmatic experience to digital out-of-home. Montreal, Canada. October 24, 2016. […]
Digital signage apps are quickly becoming a great alternative to costly content creation suites such as Photoshop. They excel in simplifying the process of creating and deploying rich content and updating it as well. Below are four digital signage apps that play a critical role in building an engaging visual network while improving efficiency and reduce operating costs. […]
Guest Post: David Kaszycki, Aerva David Kaszycki Most convention centers around the world have installed some form of digital signage throughout their facilities. From large LED signs out front to information displays inside meeting rooms, convention centers are quickly becoming a category leader in the digital signage industry. […]
Communication is vital to any business, and with digital signage becoming the norm everywhere you go, it is crucial for corporate settings to understand proper implementation. […]
NEW YORK, Oct. 20, 2016 /PRNewswire/ — The fine pixel pitch LED displays market report provides analysis for the period 2014–2024, wherein the period from 2016 to 2024 is the forecast and 2015 is the base year. The report covers all the major trends and technologies playing a key role in the fine pixel pitch LED displays market’s growth over the forecast period. […]
The Calgary Stampede deployed wayfinders to improve the customer experience and reinforce the Stampede brand. Feedback from the attendees was that the team achieved their goals and designed a very attractive, simple, informative and functional wayfinding solution. The wayfinders were used constantly during the 10 days of the Calgary Stampede and performed flawlessly. […]
A lot of webinars I see promoted in this industry don’t seem to stray much off a common set of themes – the why XX is important or how to do YY stuff. So it’s interesting to see the Digital Signage Federation promoting a Nov. 16 “Hangout” panel discussion about Accelerated Environmental Life Testing for Digital Kiosks and Displays. […]
The power of unlimited creativity will be unleashed at the Christie® booth during the Live Design International (LDI) show at the Las Vegas Convention Center October 21-23. […]
Speculation about and preparing for autonomous vehicles is one of these changes that has the potential to greatly impact the OOH advertising industry. OAAA has a strategic plan to help guide the OOH industry. OAAA commissioned outside experts to explain this potential innovation and how it might impact OOH advertising. […]
The annual Xlab conference is next week in New York, and the Society for Experiential Graphic Design people behind it are doing a last minute push to gets bums in all the seats at the theatre down in Chelsea where it’s run. […]
