An LA company has launched a new product that blends LED backwalls with other materials like fabrics and even stone to create luminous, animated ... […]
Adomni Partners with TikTok to Extend the Platform's Advertising ‘Out of Phone’ Published: October 17, 2023 NEW YORK--(BUSINESS WIRE)--Adomni, the leading global platform to plan and buy programmatic digital out-of-home advertising, announced a new advertising sales partnership with TikTok, leveraging the platform’s newly announced ‘Out of Phone’ offering. […]
IntroductionOOH conversions, defined as exposure to a billboard followed by actions like website visits, retail visits, or app downloads, provide invaluable insights into the return on investment (ROI) of OOH campaigns. […]
Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail ... […]
This is interesting in a couple of ways – a slice of normal in Ukraine’s main city and evidence of the impact of marketing ... […]
Central de Outdoor, Brazil’s foremost outdoor media association, has joined forces with Adsmovil OOH to introduce ECOSS OOH, an innovative platform revolutionizing the out-of-home (OOH) advertising landscape by integrating robust data intelligence, audience measurement, and automation solutions. […]
We’ve seen display technology used to help consumers do everything from configure their ideal cars in digital showrooms to accessorizing outfits on interactive screens ... […]
AVI-SPL, the global provider of audiovisual and collaboration solutions, has been recognized as the 2023 Commercial Integration Award Winner for Best Meeting Room Project! AVI-SPL was chosen by a prominent global financial institution to design its state-of-the-art executive boardroom. […]
For many companies, Core Values are just for the website and the annual meeting, but at EMC they are a living, breathing part of what we do, and we try to keep them front of mind all year long. We hire and review to them. […]
I get calls and emails frequently – had one just last week – asking if I knew of good resources for research on the ... […]
Most of the flip-disc and split-flap installations I’ve seen – old-school mechanical or digital – have tended to be single screens that are used ... […]
The DOOH media company most known for putting screens in office tower elevators has broadened its footprint a bit more, partnering with a company ... […]
The Czech/US software firm signageOS has been doing benchmarking tests on system-on-chip smart display technology since 2018, and has now taken the interesting step ... […]
Utah-based solutions provider Revel Media Group has done a partnership deal with the US wing of Chinese LED manufacturer Absen to mutually chase business ... […]
One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round ... […]
