Arcade Creative Group Helps the MTA Connect with Millions of New Yorkers During Times Square New Year’s Eve Celebration With Digital Billboard Selfie Project
The Metropolitan Transportation Authority (MTA) leveraged one of the world’s highest-visibility events of the year to encourage public participation in the long-running “If You See Something, Say Something” security awareness campaign by inviting people celebrating New Year’s Eve in Times Square to submit selfies from the event for posting on the giant digital billboard screen located in the heart of the ball drop festivities. […]
Mon, Jan 16, 2017 at 9:25 AM