We all know that in the world of displays, images are made up of a matrix of discrete pixels; they combine collectively to create what we see onscreen. In order to make better technology decisions for your clients, it’s important to understand how pixels work, especially in relation to direct-view LED. […]
Retailer H&M is testing smart mirror technology in US COS stores (a sub-brand for apparel) as a way of driving the shopper experience. The ... […]
To many marketers, the past 2 years have felt like an ongoing crisis management exercise. Thanks to a global pandemic – and the ensuing social impacts and supply chain disruptions – marketers have been forced to embrace a new level of marketing agility which will almost certainly become the new normal. Slow, manual, outdated processes will be forced to speed up in order to keep up. […]
To many marketers, the past 2 years have felt like an ongoing crisis management exercise. Thanks to a global pandemic – and the ensuing social impacts and supply chain disruptions – marketers have been forced to embrace a new level of marketing agility which will almost certainly become the new normal. […]
The Citizen Watch shop in a major department store in New York City overlays mesmerizing high-impact digital visuals onto a watch display case to pull viewers in as it showcases the real watches behind the graphics. The innovative retail project is the brainchild of Citizen Watch with Pac Team Group designers, the design-build firm Luminary Design Co. […]
There are so many types of advertisements in the world. There are mobile advertisements that can be found on our devices, advertisements that decorate public transit and other vehicles on the road, and even as we walk through the streets. […]
Campaign increased awareness of Michelin’s EV-specific tires by 70 percent Perception of Michelin as an environmentally friendly brand increased by 38 percent SAN FRANCISCO, CA (July 19, 2022) – Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, partnered with Michelin North America, Inc. […]
DPAA Announces Date and Venue for Annual Global Summit WWW.DPAASUMMIT.COM New York, July 19, 2022 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that its annual global summit will be held on October 11 at Pier 60, Chelsea Piers in New York City. […]
ChromeOS leader Naveen Viswanatha will discuss how to redefine customer experience through modern kiosk and signage solutions NEW YORK, July 19, 2022 — Questex’s Digital Signage Experience (DSE) today announces Naveen Viswanatha, head of product management for ChromeOS at Google will deliver a keynote address at the event, which takes place November 17-19, 2022, at the Las Vegas Convention Center in Las Vegas, NV. […]
Google’s lead on the ChromeOS file for digital signage and kiosks, among a pile of use-cases, has been announced as a keynote speaker for ... […]
Solution helps media owners maximize monetization opportunities by consolidating demand from multiple supply-side partners Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). […]
Expansion into International Markets and Accelerated Growth San Francisco, Calif. […]
Projections for 2022 political ad spend ($9 billion) indicate a record year for midterm elections, and OOH certainly reflects that forecast. OOH political ad spend jumped 113% in Q1 2022 over Q1 2021, and 90% over the last midterm election cycle in Q1 2018. Examining the latest OAAA-Harris Poll research reveals why OOH is becoming a part of more political campaigns than ever before. […]
One interesting indicator of the rapid adoption being seen with LED video walls is growth and investments in some of the companies that supply ... […]
Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing ... […]
