How to sell OOH for political ads ahead of the midterm elections (OAAA)

Projections for 2022 political ad spend ($9 billion) indicate a record year for midterm elections, and OOH certainly reflects that forecast. OOH political ad spend jumped 113% in Q1 2022 over Q1 2021, and 90% over the last midterm election cycle in Q1 2018. Examining the latest OAAA-Harris Poll research reveals why OOH is becoming a part of more political campaigns than ever before. […]