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DPAA Release Speaker List For Annual NYC DOOH Summit

The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 at the Sheraton New York Times Square Hotel. The ad industry-focused organization says the new hotel space was necessary to accommodate an anticipated record number of delegates and expanded list of exhibitors. […]

sixteen-nine.net
Wed, Sep 4, 2019 at 10:20 AM

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The Disruptive Future of Programmatic Out of Home

I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]

emcoutdoor.com
Thu, Aug 29, 2019 at 12:36 PM

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16:9: Digital Fuels Best OOH Media Growth In US In 12 Years

New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]

sixteen-nine.net
Thu, Aug 22, 2019 at 9:17 AM

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6 Best Practices to Perfect Your Out of Home Advertising (EMC Outdoor)

Digital might be the latest and greatest in the ad world, but Out of Home is a force to be reckoned with. In fact, it’s the only traditional ad medium to see growth in the past year. According to Nielsen, 90% of residents over the age of 16 have noticed an out of home message in the past month, and 80% have seen one in the past year. […]

emcoutdoor.com
Tue, Aug 13, 2019 at 1:00 AM

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16:9: Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices

The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that has plans to expand into medical care environments. […]

sixteen-nine.net
Thu, Aug 8, 2019 at 4:47 PM

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The Push and Pull of Out of Home Today

In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]

emcoutdoor.com
Tue, Jun 11, 2019 at 3:51 PM

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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]

emcoutdoor.com
Thu, May 16, 2019 at 2:07 PM

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The Brave New World of Location Based Marketing

In December 1903, in the sand dunes of Kill Devil Hills, North Carolina, the Wright Brothers made the worlds first powered aircraft flights. By 1923, we saw the first transcontinental flight; by 1933, the first solo flight around the world; 1939, the first jet plane; and in 1947, Chuck Yeager broke the sound barrier. […]

emcoutdoor.com
Thu, May 2, 2019 at 2:19 PM

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The Most Effective Ways for Airports to Use Digital Signage

As the global middle class continues to grow, so too does the proportion of people taking to the skies in search of adventure and opportunity. […]

broadsign.com
Thu, May 2, 2019 at 10:26 AM

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United we shine – Broadsign & Ayuda

It’s no secret that Broadsign and Ayuda have had an interesting history. Founded around the same time, virtually just down the road from each other in Montreal, our two companies have had quite the rivalry. […]

broadsign.com
Tue, Apr 23, 2019 at 5:00 AM

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Enhance your cinema marketing strategy with digital signage

Despite shaky attendance numbers and challenges from at-home and online media, revenues for the cinema space are trending upwards. […]

Fri, Mar 29, 2019 at 3:49 PM

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Key Trends for Mastering Digital Marketing

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing. In the past, all you needed to do to grab a customer’s attention was place the right advertisement in a newspaper or throw a banner onto a website page. […]

emcoutdoor.com
Thu, Mar 14, 2019 at 3:39 PM

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Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This means embracing emerging technology and understanding how to harness its dual nature of disruption and innovation. […]

emcoutdoor.com
Tue, Feb 5, 2019 at 11:20 AM

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5 Important Trends for Out of Home in 2019

The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. […]

emcoutdoor.com
Fri, Dec 21, 2018 at 12:01 PM

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Understanding Programmatic Digital Out Of Home In One Easy Post

Around the world, digital out of home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. […]

thoughtleadership.oaaa.org
Tue, Oct 30, 2018 at 12:30 PM

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