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Your Essential OOH Reference Sheet

In the ever-evolving advertising world, understanding the power of different media channels is crucial for crafting effective campaigns. Out of Home (OOH) advertising, encompassing everything from billboards to transit ads, continues to prove its worth as a dynamic and influential medium. But what makes OOH stand out, and why should marketers consider it a vital part of their strategy? […]

emcoutdoor.com
Wed, Aug 28, 2024 at 10:15 AM

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Boston Market Facts

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]

emcoutdoor.com
Wed, May 15, 2024 at 11:00 AM

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New York City Market Facts

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]

emcoutdoor.com
Tue, Feb 13, 2024 at 10:00 AM

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Embrace Sustainability with Out of Home Media

As consumers pay more and more attention to environmental issues, marketers need to embrace sustainability with Out of Home media and make it central to their campaigns. Out of home (OOH) media is leading the transition to green advertising by embracing sustainability while delivering effective messages. Making your campaigns greener doesn’t need to mean making dramatic changes. […]

emcoutdoor.com
Thu, Oct 12, 2023 at 12:10 PM

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Montreal developers say their AI-based ad targeting solution allows marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies (Sign Media)

Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]

signmedia.ca
Mon, Sep 25, 2023 at 10:50 PM

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Interactive ads encourage genuine connections to Billy Bishop airport

Billy Bishop Toronto City Airport has launched an interactive, multiplatform ad campaign featuring genuine, candid experiences from actual passengers, employees, and partners of the downtown transportation hub. […]

signmedia.ca
Mon, Sep 25, 2023 at 4:36 PM

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6 Benefits of Digital Out of Home Advertising

Digital Out of Home Is Here to Stay Why is digital out of home advertising ubiquitous in today’s market? Digital out of home media shares all the strengths of its static OOH counterparts. It is big, bold, and unskippable. […]

emcoutdoor.com
Wed, Jun 28, 2023 at 2:00 PM

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San Diego OOH Market Facts (EMC Outdoor)

Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice on San Diego OOH advertising, based on our extensive 30-year experience in the Out of Home advertising industry. In this edition, we’ll explore the dynamic landscape of San Diego and the wide range of OOH media options available to marketers. […]

emcoutdoor.com
Thu, May 4, 2023 at 9:20 AM

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How DOOH Network GSTV Reaches And Connects With Consumers At Fuel Pumps And EV Chargers (16:9)

In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. ... […]

sixteen-nine.net
Wed, May 3, 2023 at 7:32 AM

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Loop Media Partners With Group Buying Power Firm To Push DOOH Network Expansion In Canada (16:9)

The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the ... […]

sixteen-nine.net
Wed, Apr 26, 2023 at 6:54 AM

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Strategic Benefits of Out-of-Home Media (EMC Outdoor)

by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]

emcoutdoor.com
Wed, Apr 19, 2023 at 11:32 AM

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Do Media Owners Need To Go All-In On Programmatic DOOH? (Hivestack via 16:9)

Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can ... […]

sixteen-nine.net
Tue, Mar 14, 2023 at 8:51 AM

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How Out of Home Media Enhances Marketing for Healthcare Networks

Healthcare marketing is a complex undertaking, but Out of Home media enhances marketing for healthcare networks. Especially for regional and large local healthcare networks, maintaining a consistent and strong media presence within the community is crucial. These networks typically operate numerous individual facilities, ranging from full hospitals to local doctors and specialists. […]

emcoutdoor.com
Fri, Feb 17, 2023 at 1:38 PM

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Global DOOH Spending Up Almost 25% In 2022, Led By US: PQ Media

The boutique media research firm PQ Media suggests global digital OOH media spending grew by almost 25% in 2022, most notably in the US ... […]

sixteen-nine.net
Wed, Jan 11, 2023 at 8:37 AM

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OOH Value Adds: Services for a Lifetime

We offer permitting assistance, leasing options, ad sales webinars, and more to help you optimize your OOH business – all you have to do is pick the services you need! […]

blog.daktronics.com
Tue, Dec 6, 2022 at 3:44 PM

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