Ever since I arrived at Clear Channel Outdoor Americas (CCOA) five years ago, I’ve enjoyed being an active part of the reimagining of the out of home (OOH) medium. […]
Adtech firm Hivestack, which specialises in programmatic digital out-of-home (DOOH), is expanding into China, the second-largest OOH market in the world in terms of spending. Hivestack has opened an office in Shanghai and is eyeing further expansion across North Asia including Hong Kong, Japan, South Korea and Taiwan. […]
One of the more unlikely entrants into the crowded Digital OOH advertising platform marketplace the UK-based open source CMS firm Xibo, which has launched a new service called Xibo Adspace. […]
Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel in the tank, and now we are at an inflection point. […]
Now that the 2020 presidential election season is upon us and accelerating, we expect to see more and more political messaging and advertising leading all the way up to November’s election day. As specialists in out-of-home advertising, we are naturally attuned to campaigns using these tactics to reach constituents as they go about their daily lives. […]
Out-of-home advertising is on the rise. Thanks to digital integration and creative new uses, 2019 was a year of major growth for OOH and its many forms, causing more brands to leverage it and realize its benefits. Last year, we saw better and more integrated campaigns, which came with better alignment and comparability with other media like digital, TV and print. […]
With the holiday season in full swing, community goodwill is often heightened as friends and family give thanks, offer a hand to those in need, and focus on loved ones. To help spread messages of hope, support, and community involvement, the holiday season is a good time to spotlight public service advertising. […]
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do targeted digital advertising at dispersed venues via audio. Vibenomics, based in Indiana, has closed $5 million in new funding from a range of backers, to run what it calls its Audio Experience Solution. […]
This is the launch of our Ask the Experts content series, a collection of agency and brand leaders’ short-and-sweet responses to a single question related to out-of-home advertising, experiential and digital marketing. […]
Out of home is finding new footing in today’s marketplace, outperforming almost every other advertising media. Its ability to raise broad awareness while remaining targeted have made it a critical component of media plans for brands across all verticals. Out of home (OOH) media is built for the purpose of broad reach, high frequency, audience targeting and engagement. […]
The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that it says delivers 4X the visual crispness of competing display systems. The new product – called Sunrise – supplants previous car-toppers that used 4mm pitch LED. […]
One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals. In the last century, the spread of digital and connected billboards have made advertising even more effective. […]
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than that they’re presumably wearing MCKENZEES. […]
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in Brooklyn to look like Teletubbies. Not sure why. Perhaps they were inspired by this mall campaign for Pokemons in the UK. […]
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for a special event at a Warsaw mall. […]
