LED manufacturers are starting to get their collective heads around energy consumption levels becoming a deciding factor for some of their biggest customers, like ... […]
A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up ... […]
Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. ... […]
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, ... […]
Hat Tip to Tim Rowe of OOH Insider for pointing out this campaign in Sweden, which nicely shows how digital street furniture can be ... […]
The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that ... […]
Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor ... […]
This is a nice initiative – a push to have digital out of home screens go black for two minutes in Canada on November ... […]
A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to ... […]
This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal ... […]
I’ve written often about how LED display technology has advanced in capabilities and lowered in price to a level that it is now a ... […]
On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media ... […]
It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, ... […]
The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew ... […]
The US-based media company Clear Channel is pushing on with its efforts to largely vacate its European operations and focus on the Americas and ... […]
