I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel Outdoor – walking around an event with Christie on his badge. […]
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The media company that has some 12,000 screens in elevators – making it among the largest digital sign deployments in North America – has monkeyed with its screen design and unveiled a new brand that drops the “Network” part of its name. The big shifts are a new time and temperature window design to sync the visuals to weather conditions, and more full-screen content. […]
[Although it's a 2.5 min. ad, it vividly demonstrates how digital billboards can be used in modern advertising, and how ROI can be tracked via integration with mobile. -Ed.]. […]
Throughout the month of December, we gave people all over the world the opportunity to share holiday cheer and express gratitude on our digital billboards across North America. The photo-interactive #ThankfulThisHoliday campaign utilized Lamar’s digital capabilities to feature authentic, user-generated photos from social media on our digital out-of-home network. […]
General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]
