It looks like the last little bits of the media business built up by RMG Networks are being sold off, and RMG is now pretty much Symon Communications again, under the newer name. […]
I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. […]
BlueBite works on the edges of the digital signage and digital OOH spaces enabling interactivity from displays and static posters to mobile devices. This is a sizzle reel the NYC-based interactive company has just put out that nicely shows some of the real world, pragmatic possibilities for stuff like NFC tags. […]
Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a small set of pubs around London. […]
The outdoor ad firm Titan and interactive/technology agency Control Group have been merged into a new urban experience company called Intersection! – the deal bankrolled by a consortium that’s led by Sidewalk Labs, a newly-minted partnership between Google and former Bloomberg CEO Dan Doctoroff. […]
If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed city at the moment. These are charts from the past 12 months. This graph shows web activity and you can see how the timeline kinda syncs up with ISE, DSE and the just-finished InfoComm. […]
JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. […]
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Web stats suggest contract wins are down there with new hire announcements as posts that generate the least amount of reader activity, so I don’t cover them munch – but this contract win is big and impressive. […]
The Downtown Denver Partnership has replaced a set of analog MallRide signs along the bustling 16th Street Mall with five big interactive stations that are collectively called IKE – short for Interactive Kiosk Experience. The project, two years in the making, turned on Tuesday. A sixth kiosk is on an adjacent street. […]
A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded network properties in a move that allows both to focus on well-defined verticals. Montreal-based Newad is buying the restaurant/bar, campus, fashion, business, media and golf networks from Zoom Media, also from Montreal. […]
This is a clever campaign by Fiat run on a street in Frankfurt, Germany. To promote the parking assist technology that comes in the Fiat 500, a video wall was set up on a brick facade along a city street, with sensors watching cars that manipulated their way into an empty parking spot. […]
NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some 1.8 billion ad impressions a month. The system connects agencies, ad trading desks and online demand-side media-buying platforms with network operators who use VUKUNET. […]
Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. […]
This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little dog named Barley was following them, looking for new owners. […]
