I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. […]
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media to see significant growth, notes the OAAA. […]
I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. […]
Via AD Age Those software and creative guys doggedly hanging on to Adobe Flash as its main motion graphics playback tool might want to pay attention to the point of view of the Interactive Advertising Bureau, which is making HTML5 the new standard for digital creative. […]
The Digital Place-Based Advertising Association, aka the DPAA, has announced its speakers and agenda for the the annual Video Everywhere conference in New York, this year on Nov. 3rd. […]
The UK digital signage firm Amscreen has decided to formally sell off its media division to its longtime media sales partner DigiCom, so that Amscreen can focus on software and hardware. DigiCom Out of Home takes ownership of the media sales and marketing activities for some 3,500 UK digital roadside and healthcare networks running with Amscreen’s LCD/LED screen combos. […]
PEI’s ScreenScape Networks Inc. has worked a content deal with another Canadian company that specializes in packaging up sports highlights as YouTube-style videos. Victoria, BC’s SendtoNews is making digital content available to ScreenScape’s CMS platform customers through its own SportStation platform, on a pay-per-use basis. […]
Via Engadget If you follow tech writing, you won’t scroll too far on any site before you run into an Internet of Things piece. It’s a massive subject, but here’s an IoT gadget you can quickly get your head around, as it might apply to digital signage and digital OOH. […]
Canadian QSR giant Tim Horton’s has run into the problem that has occasionally at just about any venue running third-party advertising as a cost-recovery measure – complaints about the advertisers. […]
A visual artist is running a temporary public art installation on digital billboards on US interstate freeways – showing nature scenes instead of all those ads for mortgage brokers and career colleges – as moments of relief for daily commuters. […]
I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have the proper licensing? Sheesh. […]
I am traveling, so little to no time to read or write – or dig into new tech that has just emerged. So when people started emailing me saying, “Hey, did you see the Eddystone thing?” all I could respond was “Yeah, kinda sorta. […]
I’ve known about the LA start-up Enplug for a few years, and followed with curiosity the journey of millennial friends who got a company going in a rented house and gradually started to build it up and get some attention. […]
Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. […]
