I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital ... […]
If you needed any more evidence of LED mainstreaming, this is almost 4,500 sq. ft. of LED display on a parking garage in downtown ... […]
Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced ... […]
Digital signage and DOOH were, for many years, intermingled terms, but they kinda went off on their own tracks about 10-12 years ago. Now ... […]
Here’s a video that sums up a very clever campaign for Coors Light beer that was built around a Major League Baseball hitting a ... […]
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home ... […]
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause ... […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners ... […]
Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – ... […]
I found my way into the very nascent digital signage and DOOH sectors 25 years ago, puzzling the hell out of my daily newspaper ... […]
The digital place-based streaming content service Loop Media, which has been cutting costs and executives amidst financial struggles, now has a letter from the ... […]
The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week ... […]
Barvanna has added a very different twist to the typical content mix used by place-based streaming Digital OOH networks, partnering with SportsGrid to deliver ... […]
The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double ... […]
