The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays ... […]
Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital ... […]
This is not digital signage, but involves a nice program that works with a lot of outdoor media companies that increasingly use digital displays ... […]
An Israeli company is doing a demo next week in New York of billboard technology that you might think is what would happen if ... […]
Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA ... […]
The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments ... […]
The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can ... […]
I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV ... […]
The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention ... […]
Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an ... […]
The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners ... […]
Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when ... […]
The famed America’s Cup sailing competition has started in the waters off Barcelona, and one of the new features down at the city’s marina ... […]
Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what ... […]
One of the longest-running digital OOH and conventional OOH media companies – Montreal-based NEO OOH – has reached a deal to be acquired by ... […]
