A Hartford-area company is marketing a DOOH advertising solution that mashes up a screen paired with a device that uses UV-C light to sanitize ... […]
This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a ... […]
Transport authorities have long been offsetting or eliminating the capital costs of infrastructure by supplying things like curbside bus shelters that have integrated analog ... […]
This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]
The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million ... […]
Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can ... […]
When I was last in Las Vegas and fighting my way along the Strip’s sidewalks, one of the many obstacles I had to navigate ... […]
The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than ... […]
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR ... […]
Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth ... […]
The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are ... […]
Hat Tip to the DOOH network GSTV for making time available on its full estate of gas pump displays to help the U.S. National ... […]
When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the ... […]
This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it ... […]
Merchant banking firm Solomon Partners – which through partner Mark Boidman is very active in guiding M&A in the DOOH sector – has published ... […]
