Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers ... […]
This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor ... […]
Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on ... […]
A UK pro AV solutions company focused mainly on installing, servicing and supporting DOOH ad networks has developed what’s touted as a first of ... […]
This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution ... […]
This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual ... […]
TikTok‘s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in ... […]
Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the ... […]
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home ... […]
This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter ... […]
This in an interesting use of cladding and partially wrapping around a small, cylindrical commercial building in Shenzhen, China. It is on the Nanshan ... […]
You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the ... […]
The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field ... […]
Miami adtech startup Beeyond Media has put together a $10M seed round investment led by a board member to help grow its business in ... […]
London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture ... […]
