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Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]

emcoutdoor.com
Thu, Jan 3, 2019 at 3:07 PM

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5 Important Trends for Out of Home in 2019

The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. […]

emcoutdoor.com
Fri, Dec 21, 2018 at 12:01 PM

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Announcing Account LAB: How our strategy team can benefit you.

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]

emcoutdoor.com
Mon, Oct 1, 2018 at 10:40 PM

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Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts of marketing. The principle states that a recipient needs to hear or see a message at least seven times before it really sinks in and drives them to take an action. Out of Home advertising takes the rule’s core purpose to heart. […]

emcoutdoor.com
Tue, Aug 21, 2018 at 2:37 PM

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Infographic: The History of Digital Out of Home

Out of Home advertising is recognized as the oldest media format dating back to when ancient civilizations communicated important messages, like laws and treaties, to their people. Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products. […]

emcoutdoor.com
Fri, Aug 10, 2018 at 12:39 PM

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The Power of Good Creative

As advertisers, we’re often looking for ways to put branding on everything under the sun to reach our target audience. From typical formats, such as billboards and bus wraps, to more obscure formats, like a truck with a custom-fabricated snow mound on top or street teams dressed as reindeer handing out branded candy canes — anything is possible. […]

emcoutdoor.com
Tue, Jun 19, 2018 at 12:27 PM

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Offline to Online: Integrating Your Out of Home & Digital Media Channels

A few years ago, most media buyers probably would have said that digital media = the future and Out of Home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two advertising channels are more aligned than we might have guessed. […]

emcoutdoor.com
Wed, May 23, 2018 at 4:35 PM

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Using Sports to Engage and Connect with Consumers

The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]

emcoutdoor.com
Thu, Apr 26, 2018 at 10:55 AM

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Out Of Home Media In 2018: 5 Important Trends (EMCOutdoor)

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home (OOH) industry.  This year, OOH has seen solid growth as a part of the media plan, moving from 5-7% spend on average  according to a new online activation study released by Nielsen. […]

emcoutdoor.com
Wed, Dec 20, 2017 at 12:52 PM

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Why Should You Include Out of Home in Your Media Plan? (EMC Outdoor)

In this increasingly digital age, why should you be including Out of Home media?  Why consider OOH when digital online and mobile are king?  In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan. […]

emcoutdoor.com
Thu, Dec 14, 2017 at 3:38 PM

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How to reach family decision makers via a combination of DOOH and mobile advertising (EMC Outdoor)

How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle You had me at buy one get one free… It’s an understatement to say my life has changed over the last decade.  I have gotten married, bought a house, had two babies, bought a bigger house and pretty much have been settling into the American dream since then.  I have also settled into a very desirable and marketable audience, the 30 something working mother and family decision maker. […]

emcoutdoor.com
Sun, Dec 3, 2017 at 7:07 PM

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Digital Immersion and its impact on DOOH (EMC Outdoor)

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]

emcoutdoor.com
Wed, Jun 14, 2017 at 7:20 PM

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How out of home media helps reach continuing education students

How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]

emcoutdoor.com
Fri, May 12, 2017 at 11:46 AM

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Emerging Trends That Will Shape the Future of Digital Out of Home (EMC Outdoor)

The scale of Digital OOH will continue to grow – and will soon overtake traditional Out of Home media. The first digital billboards were installed in the US around 2005 and started slow, by 2010 there were still only about 2000 digital billboards installed in the US. Since then the growth curve has taken a sharp upward turn. […]

emcoutdoor.com
Sun, May 7, 2017 at 4:44 PM

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Millennial Mindset: A Day in the Media Life of a Millennial

Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]

emcoutdoor.com
Tue, May 2, 2017 at 8:08 AM

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