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Cineplex Digital Media tapped to create advanced retail signage network

Cineplex Digital Media (CDM) will develop, install, and maintain an advanced digital signage network at select shopping centres across Canada, for partner Primaris REIT (Primaris). Image courtesy Cineplex Cineplex Digital Media (CDM) will develop, install, and maintain a state-of-the-art digital signage network at select shopping centres across Canada, for partner Primaris REIT (Primaris). […]

signmedia.ca
Mon, Aug 22, 2022 at 3:29 PM

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How to design ads for out-of-home advertising (EMC Outdoor)

by Jonathan Megahey. Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. […]

emcoutdoor.com
Wed, Apr 20, 2022 at 6:47 PM

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How Will Advertising in the Metaverse Work? The Next Level in OOH (EMC Outdoor)

The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-reaching influences on marketing strategies across industries over the next decade. […]

emcoutdoor.com
Tue, Apr 5, 2022 at 10:04 PM

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Local Out of Home Media Can Help Drive Recovery

Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant – and imperative that marketers select appropriate media  to reach the audience with greater precision based on behavioral data.  Local Out of Home media distinctly and uniquely operates in the real world, offering marketers an opportunity to connect based on behaviors by time, place, context and with creativity. […]

emcoutdoor.com
Tue, Oct 6, 2020 at 9:42 AM

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5 Trends for Out of Home in 2020

Out-of-home advertising is on the rise. Thanks to digital integration and creative new uses, 2019 was a year of major growth for OOH and its many forms, causing more brands to leverage it and realize its benefits. Last year, we saw better and more integrated campaigns, which came with better alignment and comparability with other media like digital, TV and print. […]

emcoutdoor.com
Thu, Jan 2, 2020 at 12:23 PM

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The Disruptive Future of Programmatic Out of Home

I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]

emcoutdoor.com
Thu, Aug 29, 2019 at 12:36 PM

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6 Best Practices to Perfect Your Out of Home Advertising (EMC Outdoor)

Digital might be the latest and greatest in the ad world, but Out of Home is a force to be reckoned with. In fact, it’s the only traditional ad medium to see growth in the past year. According to Nielsen, 90% of residents over the age of 16 have noticed an out of home message in the past month, and 80% have seen one in the past year. […]

emcoutdoor.com
Tue, Aug 13, 2019 at 1:00 AM

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Experiential Marketing and How Email Enhances It

Experiential marketing is a strategy that encourages consumers to actively experience a brand. It promotes customer engagement and positive association with a brand or product. As such, more and more brands are integrating some sort of experiential marketing tactics into their overall marketing strategy. […]

emcoutdoor.com
Tue, Jul 2, 2019 at 10:45 AM

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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]

emcoutdoor.com
Thu, May 16, 2019 at 2:07 PM

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Make Content Key in Your Digital Marketing Strategy

The importance of content within your digital marketing strategy cannot be underestimated. Your content, including copy, images, videos and any other element of your website, is the key to your online success. The content you provide gives visitors a reason to visit your website and provides them with valuable information. […]

emcoutdoor.com
Tue, May 7, 2019 at 12:53 PM

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How Location-Based Strategies Can Improve Destination Marketing

When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use location-based marketing strategies to reach audiences at every phase of the engagement funnel. […]

emcoutdoor.com
Thu, Apr 4, 2019 at 4:47 PM

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Key Trends for Mastering Digital Marketing

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing. In the past, all you needed to do to grab a customer’s attention was place the right advertisement in a newspaper or throw a banner onto a website page. […]

emcoutdoor.com
Thu, Mar 14, 2019 at 3:39 PM

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How to Attract Customers with Localized Digital OOH Ads

Whether you are a big brand looking to expand into new regions or a small startup with a clever marketing concept, localized digital marketing content can indeed make a difference. People like to see memorable advertisement messages during their daily commute or a relaxing walk to their local supermarket. […]

emcoutdoor.com
Thu, Mar 7, 2019 at 4:30 PM

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What a $5M Super Bowl Ad Can Buy in OOH in 2019

With Super Bowl LIII in our rear-view, once again we’re left reflecting on the phenomenal amount that brands are willing to spend on mere seconds of advertising during the big game. This year, brands shelled out an estimated $5.1 million per TV spot, which is said to have reached roughly 98.2 million viewers. […]

emcoutdoor.com
Thu, Feb 14, 2019 at 6:05 PM

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Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This means embracing emerging technology and understanding how to harness its dual nature of disruption and innovation. […]

emcoutdoor.com
Tue, Feb 5, 2019 at 11:20 AM

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