Interview with Jim Poage. Has Formetco changed their methods of protecting employees since we talked last? In some areas, yes. […]
Indoor video walls are an accelerating trend in digital signage. The Daktronics line of Narrow Pixel Pitch (NPP), or fine pixel pitch, LED video walls can open exciting new doors for you in Out of Home advertising. […]
Digital billboards are a great way to post election updates. Daktronics has added 2020 Election Day content and templates to the OOH Content Library, FREE for digital billboard owners. […]
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America is a big, diverse country in a globalized world, and while we’re all going through this unprecedented pandemic together, it’s safe to say there are a myriad of very different opinions and reactions about the whole COVID-19 situation’s effect on the public health and economic health alike. […]
For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads being sold to promote local businesses. This powerful, enduring partnership has taken on new and vital meaning during the current COVID-19 crisis. […]
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor three global female leaders with a national digital out of home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. […]
Despite growing in revenue for 40 consecutive quarters (up 7% in Q3 ‘19), Out of Home advertising is often seen as a secondary channel, either complementary to the main campaign or not used at all. But if we take a comparative look at digital advertising and OOH, a few differences stand out regarding the quality of these two channels. […]
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The nation’s highway safety agency recently featured a digital billboard on the cover of its newsletter, heralding winners of its contest to design safe-driving messages on billboards (Project Yellow Light). Yes, digital billboards have become a communications platform for the sake of safety (safe driving and overall safety of communities). […]
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In 2017, OAAA was the voice of a united OOH Industry to improve and enhance safety of operations and technologies. Guiding Safety and Operations A voice for safety, OAAA represented the industry as the US Department of Labor updated rules affecting billboard climbers. […]
The Golden Globes on NBC began with Seth Rogen touting the power of one billboard to hype a film called “The Room” and ended with director Martin McDonagh accepting the Best Picture award for his billboard movie. Billboards are a hot property, like an award-winning script in Hollywood. […]
A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. […]
A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. […]
