In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]
I know OOH is powerful. It speaks to the masses, and when done well can change the landscape and increase sales and awareness for a company or brand. I also know that being a local artist is hard. […]
Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam, characters in furry costumes, naked cowboys with guitars…you name it. […]
Instead of letting a client know directly, which sometimes turns them off, we will show them what they asked for and then show them a version that works better. Eight times out of 10 they will go with our suggestion. With other clients, we have to do a little trial and error. […]
One of the great presidential campaigns of all time was for President Bill Clinton’s first term. […]
Creating ads for mobile versus OOH was actually an easy transition because they are more similar than they are different. Both mediums are a very quick read, so you have to adhere to the same impact principles. […]
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“Creativity is intelligence having fun.” – Albert Einstein Can you imagine having a seat at the table with Albert Einstein? Oh, the places that conversation could go. […]
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In today’s digital world, people are moving so quickly that symbols, short video clips and catchy acronyms have become a primary form of communication and emotional expression. […]
When National Geographic photographer Joel Sartore visits Cincinnati on today (May 31), he will provoke us. Joel will ask us to help protect animals facing extinction. His sobering thesis is that animal extinction hurts humans (and conversely, preventing animal extinction benefits mankind). […]
One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more broadly. […]
This is a four part series exploring the blurred lines between digital and OOH. […]
