This is very impressive – a 20-foot tall direct view LED wall sync’d with seven 72-inch LCD monitors that crawl up and down the wall on side-by-side tracks, showing information about the human brain and the scientists pushing the boundaries of neuroscience research. […]
Here are three pix shot today of that cool augmented reality Digital OOH digital poster thing on the streets of Ljubljana, Slovenia. They were shot and kindly sent along by Ursa Primozic, Communications Manager at the E Ink display company Visionect, which is based in that beautiful city. […]
The data visualization company Framestore Labs is running a real-time data viz set for investment banker Morgan Stanley this week, built around the big Players Championship golf tournament it is sponsoring (on now, through Sunday). […]
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four specific tourism locales. […]
These are preview shots posted on Linkedin by Christie Digital’s Ken Wheatley from the new Okada casino going up on the waterfront in Manila. A glass walkway is using projection mapping once dusk hits to illuminate the window panels on the arched corridor. […]
Movilok won the DSE 2017 Silver APEX Award in the Event Venues & Hospitality category for their work at the hotel La Fonda Barranco. The traditional hotel, in the heart of the very old city of Jerez, is the first certified hotel for the hearing impaired in Spain. […]
Guest Post: Arjen Klijs, SEENSPIRE Many digital marketers have experienced a sinking feeling when they notice the likes and shares on their social media postings have ground to a screeching halt. Arjen Klijs Was it something they did? Something they posted? […]
Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]
This looks very nice – an experiential video wall in a luxury boutique hotel in Paris that’s ambient, reactive and highly functional when needed. The Sofitel Paris Baltimore Tour Eiffel worked with Montreal tech agency Float4 on a multi-touch digital welcome wall on the street level designed to help tourist guests connect with the city. […]
The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a lot deeper by formally spinning off an ad technology company that’s meant to make it easier to book dynamic ad campaigns across multiple ad networks. […]
A new commercial tower in Chicago called 150 North Riverside has lit up what looks to be a pretty amazing video wall/experiential digital art sculpture in its lobby, using a staggered series of direct view LED columns. […]
If you like ambient content that is generated by data, then the lobby of 2 Queen St. East in Toronto is your kind of place. The original 1910 bank branch facade is backed with the conveniences of a modern office and unique lobby content that builds on the notion of past and present. […]
In an odd twist, here’s a second post in a week about flip-disc technology being used as an alternative to digital screens. The Bank of Montreal – one of the big five national banks in Canada – is celebrating its 200th year in business in 2017, and one of the things it is doing to mark that is something of a digital art installation in the company’s Toronto office tower. […]
This digital menuboard demo from the Seoul solutions company Soundgraph caught my eye at DSE last week for a couple of reasons. First, I liked the creative design. Second, the company was showing a clever demo of on-demand switching of languages for the menu items. […]
Here are the winners of the APEX Awards for digital signage content and projects, announced last week at DSE. Razorfish and Dreambox Visual Communications took home the top honors of the night, winning the APEX Installation of the Year and APEX Content of the Year awards, respectively. The two overall winners were selected from the nine Gold award winners. […]
