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The timeless value of traditional out-of-home (OOH) in a programmatic era

In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake.Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. […]

blog.adquick.com
Tue, May 28, 2024 at 9:32 AM

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Get inspired with AdQuick’s Creative Library

We're delighted to introduce our latest new product: the AdQuick Creative Library. Like other major adtech platforms, millions of pieces of creative from thousands of companies go through our platform.Why now? In out-of-home, (OOH) like all forms of advertising, creativity plays a crucial role. […]

blog.adquick.com
Wed, Apr 24, 2024 at 8:53 AM

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Announcing AdQuick AI: our refined and battle-tested OOH assistant

Today we're thrilled to unveil AdQuick AI Assistant, an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, an evolution for the ad industry that promises to transform your OOH advertising strategies and help your team work better. […]

blog.adquick.com
Tue, Apr 16, 2024 at 9:00 AM

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AdQuick is an adtech company: for both agencies and brands

We get all types of questions about AdQuick. One of the interesting ones is not what we do, which is help companies plan, execute and measure out of home (OOH) advertising holistically, from start to finish. That part is always clear. […]

blog.adquick.com
Wed, Mar 27, 2024 at 10:33 AM

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New Partnership with Keen Decision Systems Unlocks Real Time OOH Measurement & Optimization

AdQuick and Keen Decision Systems Partner to Plan, Optimize, Forecast, and Measure OOH InvestmentsKeen Decision Systems, a leading SaaS provider of real-time marketing mix optimization powered by AI, announces an exclusive partnership with AdQuick, the premier platform for Out-of-Home (OOH) advertising that simplifies the planning, buying, and measurement of all types of outdoor advertising. […]

blog.adquick.com
Tue, Mar 19, 2024 at 11:49 AM

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AdQuick and Attributy Partner to Give Advertisers a Holistic View of OOH and Omnichannel Attribution

The following post originally appeared on the Attributy blog, and is being re-shared here for our usersAttributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. […]

blog.adquick.com
Tue, Mar 12, 2024 at 12:42 PM

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Flip Elections (legally) with our new guide

In the ever-evolving landscape of political marketing, the game has changed. With Meta's tightened targeting for political ads, increasing privacy constrains and other tracking complexities digital campaigns face new challenges daily. However, there's a beacon of hope shining brightly for savvy campaigners: out-of-home (OOH) advertising. […]

blog.adquick.com
Thu, Feb 15, 2024 at 9:16 AM

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The cookieless revolution: why OOH advertising is poised to shine

As the digital landscape embraces a cookieless future, many scramble to adapt. But not everyone.In the realm of digital advertising, a seismic shift is underway. Google Chrome, the titan of web browsers, has initiated the long-awaited disabling of third-party cookies, signaling a monumental change in how marketers track and measure user behavior online. […]

blog.adquick.com
Tue, Feb 6, 2024 at 11:34 AM

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Revolutionizing Out-of-Home Advertising with AdQuick AI Assistant

Today we're thrilled to unveil AdQuick AI Assistant (also available in Slack), an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. […]

blog.adquick.com
Thu, Feb 1, 2024 at 12:42 PM

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CMOs: it’s time to end the age of BS

The following story originall appeared on industry trade AdExchanger here.The marketing industry is calling out for leadership. And CMOs are responding: “Meh.”Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. […]

blog.adquick.com
Wed, Jan 17, 2024 at 12:20 PM

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2024 key advertising trends from AdQuick

2023 was a whirlwind. Data privacy regulations tightened, platforms evolved, budgets came back and consumer expectations skyrocketed. […]

blog.adquick.com
Tue, Jan 2, 2024 at 11:57 AM

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Why place-based media is essential for DOOH success

Division is a word we’ve heard too much in the past few years. Typically, it peppers conversations about politics, rhetoric, education, and Thanksgiving dinner tables. […]

blog.adquick.com
Wed, Nov 29, 2023 at 2:44 PM

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Introducing AdQuick Programmatic Direct: Unlocking New Avenues for DOOH Advertising

Today our team at AdQuick is excited to announce the launch of our latest offering: Programmatic Direct. This  solution is set to modernize the way advertisers access and utilize traditional inventory in Digital Out-of-Home (DOOH) advertising.So, what exactly is Programmatic Direct, and how will it transform your DOOH advertising strategies? […]

blog.adquick.com
Thu, Oct 26, 2023 at 10:16 AM

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Case study on Superside’s first OOH campaign

Superside is a leading Creative-as-a-Service (CaaS) company that helps ambitious brands get great design and creative done at scale. With their design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance.But how can they share their story with the world in an impactful way that stands out from the noise? […]

blog.adquick.com
Tue, Oct 24, 2023 at 11:31 AM

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Balancing moneyball and creativity

The faded image of marketing is one that’s reminiscent of Mad Men, where teams rely on creative genius and good fortune to score victories. In reality, today’s marketing world more closely resembles Moneyball — the 2011 film about a struggling baseball team that halts a losing streak by using data to inform hiring decisions. […]

blog.adquick.com
Thu, Oct 19, 2023 at 11:50 AM

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