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6 Traits of Good Relationship Development

I’ve been in sales and business development a long time. I’ve found that while the bottom line in sales is to deliver a product or service that fulfills a need, the key to success is the ability to forge a trusting relationship with your client or prospect. To that end, I am going to talk about my background, principles and concepts that have worked for me in my career. […]

emcoutdoor.com
Tue, Aug 28, 2018 at 12:25 PM

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The New Tech Locator: User-Friendly, Informative

Access to rich data sources have and continue to transform the out of home (OOH) industry. Data allows OOH companies to strengthen bonds between brands and consumers, to improve targeting and ROI analysis, and to stay ahead of where consumers are heading. […]

specialreports.oaaa.org
Mon, Aug 13, 2018 at 11:17 AM

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Nancy Fletcher: OOH Collaboration in Action

After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. […]

specialreports.oaaa.org
Mon, Jun 4, 2018 at 6:58 PM

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Complying With the Final OSHA Walking-Working Surfaces Rules

Are falls a concern to you or your workers? Do you regularly inspect walking-working surfaces, correct and guard against hazardous conditions? Are you committed to a safe working environment at your company? […]

specialreports.oaaa.org
Tue, May 22, 2018 at 10:34 AM

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Nancy Fletcher: State of the OOH Advertising Industry (OAAA)

OAAA President and CEO Nancy Fletcher delivered the annual “State of the Industry” report on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. This Special Report is based on her remarks. […]

specialreports.oaaa.org
Tue, May 8, 2018 at 5:14 PM

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My Turn: Reasserting OOH as a Core Media Buy

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specialreports.oaaa.org
Mon, Mar 5, 2018 at 9:04 AM

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In 2017, OAAA was the Voice of a United Industry in Promoting OOH Education, Research

In 2017, OAAA was the voice of a united industry in promoting education and research initiatives critical to OOH. Providing Scholarships In 2017, the Foundation for Outdoor Advertising Research and Education (FOARE) selected 10 students to receive scholarships for the 2017-2018 academic year. […]

specialreports.oaaa.org
Wed, Jan 17, 2018 at 12:30 PM

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In 2017, OAAA was the Voice of a United Industry in Serving and Protecting Communities, Donating more than $500 Million in Media Space.

In 2017, OAAA was the voice of a united industry in serving and protecting communities, donating more than $500 million in media space. Serving Communities OAAA continues to support Ad Council campaigns and inform members when new OOH inventory is available. […]

specialreports.oaaa.org
Thu, Jan 11, 2018 at 11:06 AM

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How OOH Industry Helps Protect the Environment (OAAA)

Heineken’s Tiger Beer won a Gold Lion at Cannes 2017 for its global campaign (“Air-Ink”) to capture exhaust pollution from delivery trucks and convert pollution to printers’ ink. Artists created public works with ink made from air pollution. Air-Ink was invented by Anirudh Sharma, co-founder of innovation hub Graviky Labs. […]

specialreports.oaaa.org
Mon, Dec 11, 2017 at 8:00 AM

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Big things happening in OOH advertising this fall (OAAA)

OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. […]

specialreports.oaaa.org
Tue, Sep 5, 2017 at 2:58 PM

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OAAA at FEPE 2017: Making OOH Advertising a Core Media Buy

OAAA Chairman Sean Reilly and OAAA President & CEO Nancy Fletcher Present the US OOH Industry Positioning Story to the 58th FEPE Congress June 8, 2017 Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH industry is doing well: In 2016, US industry revenue hit an all-time high of $7.6 billion. […]

specialreports.oaaa.org
Thu, Jun 8, 2017 at 5:57 PM

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Nancy Fletcher: State of the OOH Industry – Embrace the Target

In 2016 industry revenue hit an all-time high of 7.6 billion dollars. OOH has grown in every one of the last 28 quarters. Every segment of the business was up in 2016 – digital and printed – billboards, street furniture, transit, and place-based OOH. […]

specialreports.oaaa.org
Tue, May 16, 2017 at 5:00 PM

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The OOH Creative Testing Tool 2.0 is Live

The OOH Creative Testing Tool, launched in May 2013, is one of the most popular resources available to OAAA members. Now, nearing its four-year anniversary, the tool has been accessed more than 30,000 times. To celebrate, OAAA is launching the OOH Creative Testing Tool 2.0. […]

specialreports.oaaa.org
Mon, Apr 24, 2017 at 3:32 PM

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Lights… Action! Billboards Showcase Environmental Progress

SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights.  Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states. […]

specialreports.oaaa.org
Mon, Mar 20, 2017 at 11:49 AM

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OAAA: What OOH Media Company Principals Are Saying

<< Back to the March 6, 2017, Outlook March 6 2017 Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. […]

specialreports.oaaa.org
Mon, Mar 6, 2017 at 5:52 PM

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