Today’s thoughts on the state of content for DOOH come from Gina Kuck, Business Development for Daktronics National Accounts. Prior to her current role, Gina led the Creative Services team and helped write the industry best practices for LED technology. […]
By: John Weller as originally posted in Billboard Insider If you were to look at the Lamar Advertising 2020 Annual Report, the balance sheet lists a long term asset titled “Operating lease right of use assets” in the amount of $1.22 Billion. On the other side of the balance sheet there is a related liability, [&hellip The post A Major Change To Lease Accounting – What are My Options? […]
We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of Fame Awards are dedicated to those who have spent their careers as advertising trailblazers for the OOH industry. […]
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Top 10 Things Every Independent Operator Should Know About OOH On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and great content. […]
The stimulus package approved by Congress and signed by President Trump March 27 includes grants and loans for small and mid-sized businesses. Summary Payroll-relief loans of $10 million or 250 percent of average monthly payroll will be provided for salaries, paid leave, health benefits, mortgage interest, utilities, and rent. […]
Anna Bager, President & CEO of OAAA. […]
Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development Goals (SDGs) on their sails. […]
In the fog of the (long) 10-way presidential debate in Houston, out of home media (OOH) got a shout-out as an effective problem solver for crime fighters. “There was a kid named Byron Phillips that was shot on his front porch,” recalled Senator Amy Klobuchar, D-MN, a former prosecutor. […]
As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. […]
One week remains before attendees of the 2019 OAAA\Geopath OOH Media Conference + Expo convene in Las Vegas. To prepare and plan your time at the OOH industry’s largest gathering, OAAA and Geopath have gathered the on-site information you’ll need to successfully navigate the conference. […]
The market has expanded beyond billboards to include a wide array of static and digital formats and locations, all powered by technology and innovation, while data and programmatic are becoming the new oil fueling the industry. In 1994, the OOH industry was doing well, but by nearly every measure, it is better and stronger today. […]
Billboard operations professionals gathered near Chicago, IL, last week to discuss worker safety guidelines and practices at the 2018 OAAA Operations & Safety Seminar. A group of 90 attendees from OOH media companies, law firms, billboard manufactures, and OOH suppliers heard from industry experts and participated in open discussions about the safety of their staff. […]
I’ve been in sales and business development a long time. I’ve found that while the bottom line in sales is to deliver a product or service that fulfills a need, the key to success is the ability to forge a trusting relationship with your client or prospect. To that end, I am going to talk about my background, principles and concepts that have worked for me in my career. […]
Access to rich data sources have and continue to transform the out of home (OOH) industry. Data allows OOH companies to strengthen bonds between brands and consumers, to improve targeting and ROI analysis, and to stay ahead of where consumers are heading. […]
