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16:9: Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders

This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited about a lemon iced tea product. When people stand in front of it, their faces appear on the screen in real time, adorned by lemon filters and a Vita Lemon Tea box at their mouths. […]

sixteen-nine.net
Thu, Aug 1, 2019 at 7:40 AM

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3 Benefits Virtual Reality Can Bring to Your Business in the Coming Years

Businesses all around the world are now integrating technology to enhance products and services and keep up with the times. The anticipated new tech trends for 2020 are leaning towards incorporating expanded reality options such as Augmented Reality (AR) and Virtual Reality (VR) into numerous industries, especially in Retail. […]

digitalsignageconnection.com
Mon, Jun 3, 2019 at 10:52 AM

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How Augmented Reality is Changing Industries

Augmented reality isn’t just for gaming. While Pokemon Go! may have introduced the average person to this developing technology, it by no means represents its sole use. […]

digitalsignageconnection.com
Wed, Apr 24, 2019 at 10:03 AM

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All Roads Lead to Rome with New 3D VR Experience

Attention all history buffs! All Roads Lead to Rome once again as a new Virtual Reality and 3D digital model experience from Flyover Zone Productions hits online stores. […]

digitalsignageconnection.com
Wed, Mar 6, 2019 at 12:00 PM

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Top 4 Tips for Creating OOH Augmented Reality Experiences

OOH Augmented Reality (AR): In the Beginning Augmented Reality (AR) has leapt off the pages of sci-fi novels, on to our hand-held devices and virtually onto the streets we walk along. In just over a decade, the use of AR has blossomed across a broad range of business disciplines and markets. […]

digitalsignageconnection.com
Tue, Feb 12, 2019 at 12:44 PM

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Xingmei Movie Theater Glasses-Free 3D Advertisement Machine Combines 3D, AR and Facial Recognition

The “Xingmei Movie Theater Glasses-Free 3D Advertisement Machine” project aimed to accomplish two goals. First and foremost, it was to provide a brand new advertisement experience for the customers through glasses-free 3D.The second goal was to create a valuable advertisement effect and business model with the face recognition technology. […]

digitalsignageconnection.com
Fri, Feb 1, 2019 at 10:03 AM

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VR Helps Brands Win the At-Purchase Moment

Retail is experiencing major transformations and exploring new ways to connect with customers through immersive experiences. Ever-advancing developments in technology are enabling more compelling and unique retail experiences to emerge, which present a strong brand identity and an opportunity to strengthen customer loyalty. […]

digitalsignageconnection.com
Tue, Dec 4, 2018 at 11:27 AM

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3 Ways Augmented Reality Is Improving Business

Augmented reality is the unique process of taking an image and actively layering it over an existing surface in real time. […]

digitalsignageconnection.com
Tue, Nov 13, 2018 at 11:16 AM

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Jägermeister Embraces Augmented Reality for Halloween Campaign

Jägermeister, the German digestif with 56 herbs that has been polarizing customers into camps of black licorice lovers and haters since 1935, is attempting to regain market share and the place it held a decade ago at the top of the adult beverage hierarchy with a foray into augmented reality (AR), and the clever promotion comes just in time for Halloween 2018. […]

digitalsignageconnection.com
Wed, Oct 31, 2018 at 11:49 AM

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Shooting Pool with Digital AR Assistance

Call your stakehorses and get ready to hustle because Portugal-based digital solutions company Forge IT is changing the games of pool, Snooker and billiards with their augmented reality (AR) product dubbed Pool Live Aid. […]

digitalsignageconnection.com
Wed, Jun 20, 2018 at 10:13 AM

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Announcing the AWE 2018 Ninth Annual Auggie Award Finalists

SANTA CLARA, Calif., May 22, 2018 /PRNewswire/ — AWE (Augmented World Expo), the world’s largest and longest running conference and expo dedicated to augmented and virtual reality, today announced the list of finalists for the ninth annual Auggie Awards. […]

digitalsignageconnection.com
Thu, May 24, 2018 at 8:32 AM

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National Gallery of Prague VR Campaign Recreates Famous Art for Visually Impaired

Most people understand and accept that it’s beyond frowned upon to touch a priceless work of art in a museum setting. […]

digitalsignageconnection.com
Thu, Apr 19, 2018 at 1:18 PM

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Three Reasons Every Company Should Embrace Virtual Reality

Virtual Reality (VR) has been slowly creeping into the mainstream lexicon as its prevalence is becoming more apparent. The result is a new world of possibilities in the public mindset, and with it, a revolution in the relationship between businesses and their customers. […]

digitalsignageconnection.com
Tue, Apr 10, 2018 at 10:48 AM

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Pixvana Launches In-House Production Studio, WunderVu

SEATTLE–(BUSINESS WIRE)–WunderVu, a Seattle-based VR production studio specializing in high-resolution, immersive experiences, today announced its official debut as the embedded VR storyteller for Pixvana, a SaaS startup that’s powering the future of XR (VR, AR, MR) storytelling and immersive media. […]

digitalsignageconnection.com
Tue, Apr 10, 2018 at 8:55 AM

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Nike Employs Video Gamification to Demo New Sneaker

This installment of Installation of the Week is dedicated to Nike’s latest attempt to sell more shoes through technological gamification. In this case, the shoe is the new “Epic React” model—apparently the bounciest, softest, lightest and somehow simultaneously the most resilient footwear ever created. […]

digitalsignageconnection.com
Wed, Mar 21, 2018 at 10:25 AM

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