Jägermeister Embraces Augmented Reality for Halloween Campaign

Jägermeister, the German digestif with 56 herbs that has been polarizing customers into camps of black licorice lovers and haters since 1935, is attempting to regain market share and the place it held a decade ago at the top of the adult beverage hierarchy with a foray into augmented reality (AR), and the clever promotion comes just in time for Halloween 2018. […]